Branding for Global Asset Management Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We’re an institutional money director that handles money for pension funds, gift,s foundations, and parquantity influence. Our organisation manages almost 50 billion dollars in glocal goods. I’m the chief marketing official here.
Desired goal
What challenge were you trying to address with Tenet Partners?
We have legacy fruits that have degoodd us in the marketplace. It was significant to us to cool the brand to align more closely with some of the newer fruits that are growing our business.
Provided solution
What particular tasks were Tenet Partners responsible for?
There were three distinctive parts to the engagement. The leading part was a qualitative investigation study. We conducted that investigation with prospective and preceding clients as well as their consultants. When that investigation came back, we outlined a brand platform based on the results. They sat with our senior leaders to go through the findings. We undertook separate exercises to get to a brand platform. Then, we went through the implementation of a creative revamp to get us to the platform that we had settled upon.
Was there a dedicated team?
We worked with almost a dozen nation.
How did you come to work with Tenet Partners?
I worked with them in a preceding role. In that effort, one of my colleagues closely worked with and recommended them. They were in the mix of nation that we evaluated to fetch on and were the right fit.
What is the terminal result of working with Tenet Partners?
We began our engagement in late 2016 and launched the fruit in October 2017.
Results achieved
Are there any measureable or plum results?
Because it’s quiet relatively soon in our brand relaunch, we haven’t checked metrics over those from past years. Though, the solution has been well-received by our parent organisation, consultants, and our clients. The level of agility is appreciably higher in our sales pipeline, and I’d attribute some of that change to their work. If the project wasn’t lucky, we wouldn’t see that pipeline growth. Give our 2–3-year sales cycle, we’re just now commencement to see the results from their work.
How did Tenet Partners accomplish from a project treatment standpoint?
They were always on task and on target. Their team was professional and met firm deadlines. They always followed up and documented all.
What is (from your point of view) the key factor to pay observation while intercourse with Tenet Partners?
It sometimes felt like we were working with a large-scale consulting firm. Their thoughtfulness and power to seize our intricate business fastly were observable. We have employees that take two years to apprehend our practice, but they figured us out veritably fastly. They were guiding the business as well as the brand work.
What aspects of their work would you like to get improved?
They were resigned with us and did a big up all about.
Do you have any advice for possible clients?
Have your ducks in a row on your end owing they’re going to hit the ground running. You’ll get the most out of the cluster if you’re organized and meet them halfway.
