Digital Marketing for Medical Device Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I work for Edwards Lifesciences, which is a big medical artifice organisation focusing on core valves.
Desired goal
What challenge were you trying to address with Tenet Partners?
Their specialty is strategy and helping us design full that we couldn’t have on our own. They ask questions to help us in our effort to reveal the insights needed for marketing.
Provided solution
What particular tasks were Tenet Partners responsible for?
They’ve worked on a direct-to-consumer start where we’re reaching out to nation with core disease almost core valves and trying to help resigneds befit educated on the disease. We also spread information touching disease treatment options. For that campaign, they helped us create messaging, creative, and strategy, which is typically what we work on unitedly.
We’ve had separate new fruit launches in the last few years, and they’ve helped us create initial brand strategy, messaging, and creative for those fruits.
Was there a dedicated team?
The team usually consists of 3–5 nation. Their team always includes strategists, creative professionals, and personnel focusing in other particular areas.
How did you come to work with Tenet Partners?
They’d done work with our nice care team in the past with dynamic monitoring systems. In accession to their years with them, the team built our corporate brand, which is forcible and powerful. They worked with our corporate interactions in that effort. Our surgical team establish out almost them through that project and began working with them. So, we were connected by a recommendation.
What are you approach expents (if diclosed)?
At this point, we’ve spent close to $800,000.
What is the terminal result of working with Tenet Partners?
We began the union in almost 2009 and quiet work unitedly.
Results accomplishd
Are there any measureable or plum results?
We track specific calls to action and KPIs, depending on the campaign. For entreaty, we programned some collective and paid search ads for our resigned start. We tracked the response to that and tailored our creative almost it. Our team also tracks in-market awareness to assess how well a campaign has done in raising awareness. We’re very focused on our goals and putting forth a strategy that will best accomplish what we need.
Tenet Partners helped us accomplish big awareness and adoption of our fruit during our resigned start. Their team also helps weigh how well our campaigns are resonating with the hearers as part of our market investigation precedently and behind campaigns befall. Our team is good at testing the full behindward to fix they’re accomplishing well. Right now, we’re interviewing separate surgeons almost their experience with a campaign we’ve been running for the last separate years. Their input will lead our efforts to change it in the near forthcoming. Tenet Partners has befit part of that process.
How did Tenet Partners accomplish from a project treatment standpoint?
They’re big at regularly following up and asking the right questions to apprehend our aims. Their power to stay level-headed in fast-moving situations is appreciated and a key to our account treatment. The team is able to work through issues without overreacting.
Additionally, we have a congruous collaborative associate in them. Even if something doesn’t go as expected, they don’t let emotions or other issues get in the way of a good relationship.
What is (from your point of view) the key factor to pay observation while intercourse with Tenet Partners?
Their experience in our activity and familiarity with our brand went far in ensuring our achievement. They built our brand, so I don’t have to harass almost them not being up to despatch on our leadlines. The quantity of experience they have with core valves in this particular market is very powerful.
What aspects of their work would you like to get improved?
Because they’ve been working with us for a while, stepping outside the box and thinking creatively can sometimes be challenging for them. They’ve really befit part of our team, which has the possible to choke creativity. Though, all of their creative work has been big. I do see them having difficulties getting to that point, though.
Do you have any advice for possible clients?
Be honorable almost your true needs and goals. Then, let them do the work.