Branding and Strategy for a Payment Accuracy Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the preceding CMO and I led the strategy of a payment exactness organisation.
Desired goal
What challenge were you trying to address with Tenet Partners?
We had merged two companies and knew that one of them had the brand position we wanted in the market. We wanted to go to market with a more wide story. We needed to rebrand from those two individualal brand names to a ordinary name athwart the merged companies.
Provided solution
What particular tasks were responsible for?
They did our rebranding and it expanded over that. We wanted to look at the total story and determine how to come up with the value of a organisation that can now propose these combined solutions that neither could propose precedently. We were a one preparer for this particular union of solutions.
We began by digging into how we ponder almost our oneness, what we want to be, and how we ponder almost what’s required to make that transition. It was a pretty wide effort.
They did strategy and execution and full. They helped us with the PowerPoint storylines that we interlace into our client presentations. They revamped our website and developed all the full for the website. We also occupied them for some case studies and other indirect and joined some of the specific solutions. It began with strategy and branded into the determination and then rolled into full outgrowth and execution.
Was there a dedicated team?
There were six nation. There was a lead associate that I worked most closely with. There was a project director, a full individual, a digital individual, a brand strategy individual, and a difference of folks that were implicated. The lead associate and the project director helped to facilitate and shape it all.
How did you come to work with Tenet Partners?
They had a local service down the street from our corporate headquarters. They had a good offer on how to help us address our issue. It was strategic sufficient that they understood the complexities of what we needed to do, but it was tactful sufficient that we knew we would get to an end liberateable that we needed to.
At the time of the merger, when we were doing this rebranding, we were probably a $500 million organisation. We were big sufficient that we needed some level of sophistication and layer to support us. We wanted somebody who had worked with some larger firms, but we weren’t so big that we were going to be a marquee client for anyone. I was worried almost going with a firm that wouldn’t be able to feel the quantity of work we needed.
Tenet Partners was right where we needed them to be. They had the horsepower and the experience to give us trust that they knew what they were doing. They also made us feel we were one of their most significant clients. I could get in touch with them at a instant’s notice. They were fully occupied.
What are you approach expents (if diclosed)?
We’ve spent over $1.5 million.
What is the terminal result of working with ?
We worked on our initial project from April–October 2015. They continued to prepare support for 18 months behind that.
Results achieved
Are there any measureable or plum results?
We were a very little marketing team at the time and didn’t have the tools in locate to measure metrics, but we very fastly became the leading brand in the market. We could liberate a congruous brand interaction.
How did Tenet Partners accomplish from a project treatment standpoint?
Their project treatment was well-shaped and they remained within budget. I always had a good knowledge of the work program, where we were in the process, what was next, and what the base of liberateables would be. They hit their liberateable dates without any delays.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They prove and ask questions to make sure they apprehend the project and can fetch reflection leadership. They fetch the strategy perspective no substance what kind of project it is. They have the execution arm to go and carry it through to a condition liberateable whether it’s a new brand, a website, a colorless paper, or a piece of indirect. We later sought another vendor and they weren’t capable of that level of reflection leadership.
What aspects of their work would you like to get improved?
They tried veritably hard to acquire our business. You can always acquire more. I wish, somehow, we had been able to get them to acquire the business even better. The branding was big and it was the right level of detail. They struggled with some of the more detailed case studies for colorless paper indirect.
Some of that is my team for not conveying it as well as we could have. If we had been able to give them a deeper knowledge, we might have gotten slightly better full. For the big picture liberateables we needed, such as branding and positioning statements, they nailed it and veritably understood our market position at the highest level.
Do you have any advice for possible clients?
You’re only going to get what you put in. You’ve got to be ready to make the commitment for the full leadership team to be occupied. It’s got to go to the highest level. It’s got to have sponsorships from those senior nation.
