Brand Voice Development for Insurance Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I',m head of full and brand marketing at Hiscox Insurance. We prepare insurance primarily to little businesses.
Desired goal
What challenge were you trying to address with Tenet Partners?
We didn’t have regular brand tone guidelines. We had some high-level direction from the Hiscox Group that oversees all countries. Though, the way we converse almost our offerings in the US is different than the way it',s spoken in the UK. We were looking to form our own tone of tone and make sure our writing is always clear.
Provided solution
What particular tasks were responsible for?
We hired Tenet Partners to help us form brand tone guidelines not only for our employees but for our outer agencies as well. They began with stakeholder interviews with almost eight nation from the CEO down. That veritably helped them to get more of the background on our organisation.
Next, they held a kickoff session in New York at their service. I invited key members of my marketing section as well as stakeholders from other associate agencies. They took us through separate exercises during the half-day workshop. We talked almost keywords and key provisions for how we draw ourselves and our values.
From there, Tenet Partners wrote brand tone guidelines that delineation how to adjoin the Hiscox US brand platform. They listed out what to keep in mind while writing to make sure that the tone is congruous with our values. We’re committed to protecting little businesses and helping agents and brokers to do more. One of the most significant parts of our brand platform is “Encourage Courage” so we have to make sure that’s coming through in our tone and our words.
Was there a dedicated team?
As with any agency, we had one main touch. We had two accessional touchs for day-to-day issues throughout the project.
How did you come to work with Tenet Partners?
They were bigly recommended by a preceding helper of mine. We sent them a creative brief to let them know what we were looking for and they came back to us with a offer.
What are you approach expents (if diclosed)?
We spent $70,000.
What is the status of this engagement?
The project took locate from October 2018–February 2019.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
Tenet Partners veritably and really did a big job. We without sent out the brand tone guidelines to all our agency associates so that they could have it for forthcoming use. The new guidelines have been extremely profitable to our in-house copywriter. She writes in our tone all the time, so it’s instrumental for her to have something regular to relation. We recently brought her on full time and hired an accessional full-time copywriter. The new guidelines are a searching part of their job. It’s also been a felicitation to have that relation tool for any new agencies that we',ve hired.
How did Tenet Partners accomplish from a project treatment standpoint?
Tenet Partners was fantastic. We gave them a timetable and they met all the deadlines. If anything, they were chasing us down for the information that they needed. They were big at following up and care us in check.
What did you find most forcible almost them?
Tenet Partners is excellently knowledgeable. Their staff has years of experience. Their backgrounds include working for a number of big brands from a breadth of industries. In accession, they',re so collaborative that it was extremely enjoyable to work with them.
Are there any areas they could better?
No, this was a relatively little project for them and right within their wheelhouse. Any issues were more almost us as the client. Not once did they complain almost the firm deadline they needed to meet. It was a big experience.
Do you have any advice for possible clients?
The kickoff meeting was so searching to this project. They call it a ",co-magination", work session. It felt correspondent to team edifice exercises owing they had us write things down on paper and put ideas up on boards, etc. It might seem odd at leading, but you should go into it shrewd that it’s the most significant part of the complete project. It',s how they acquire almost your business to form the best work for you.
