Branding & Messaging for a Cybersecurity Firm
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the Director of Corporate Partnerships for the Institute for Cybersecurity, Virginia Beach, VA.
Desired goal
What issue was the provider supposed to deal with?
Theory SF?We are a start-up cybersecurity solutions provider that needed help with overall branding and messaging to our wonderfully selective target hearers. The fruit line/offerings is forward of market acceptance and we have tried to create claim and propel in correspondent.
What were your objectives for this project?
We had both brief term and long term goals that we mapped out with TheorySF. the leading time sentient goal was to capture the oneness of the Institute for Cybersecurity and parlay that into a video engagement for the Gartner conversation. Second to that, we had a long term branding offer that delineation market investigation, auditing and creative outgrowth to help us fetch our band to life.
Provided solution
What were the reasons for choosing Theory SF?
We selected TheorySF behind liaising with Clutch. Clutch granted us a brief list of marketing firms that we filtered through and selected TheorySF for the overall brand work.
Please give as much detail as practicable because the work done
Our brief term deliverable was kicked off with a series of discovery telecons and interviews with our SME. Theory SF worked with their own inner team to form the visual story and messaging that we used in a trade show. The ongoing branding work is underway.
Were there any dedicated managers or teams that you worked with?
We worked straightly with their principals and creative team. TheorySF used their expertise to implicate additional team members as they developed and produced the video.
Results accomplishd
What results did you accomplish unitedly with Theory SF?
Since working with TheorySF we have amplified our marketing indirect that resulted in increased brand recollection to our target market. This was the leading and most significant step into edifice our sales funnel.
How do you rate the interaction and interaction with Theory SF?
We had very good synergy between the two teams. Mainly we used screen sharing and telecons to meet with customary cadence to meet the deliverables. TheorySF was answering to pivots we made and meet all deadlines.
What precisely do you attend to be the key specialty of Theory SF?
TheorySF brought a creative energy and a inquiring essence to our marketing needs starting with the leading engagement. They had done their own investigation and understood our challenges from an outside perspective. They were able to plainly assess our fruit lines and capabilities and unite areas of commercial occasion. They reinforced our own inner beliefs in the value of our offerings.
What should be done better, if there are any desired improvements?
We had an A+ experience with TheorySF and will be executing an additional contract and Statement of Work for more extensive campaign and brand work.
