Marketing Campaign for Cybersecurity Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I am the vice chairman of marketing for a very big cybersecurity organisation.
Desired goal
What challenge were you trying to address with Theory SF?
We needed an agency to help educe an interim campaign to lift brand awareness and visibility for our main consumer products.
Provided solution
What was the aim of their involvement?
This seted as an interim project, but we were pleased with their work and transformed the collaboration into our full-blown 2019 campaign strategy. Elements of their creative concepts will appear in our website, programs, collective marketing, branded properties, video, trade shows, and a few other aspects of our brand strategy.
What is the team compound?
We work very closely with their principals.
How did you come to work with Theory SF?
Our advertising lead reached out to her colleagues and resources, and built a list of almost a dozen littleer agencies. We spoke with separate agencies, and most were bigly fitted, but we veritably connected with Theory SF and liked their philosophy.
What is the status of this engagement?
We occupied them initially at the end of August 2018 and seted working in eager in September. The work is ongoing.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
A lot of their work is just almost to propel at the set of our campaign in March. We don’t have any metrics yet, but we’re expecting big results.
One challenge we face in the U.S. is brand recollection. They gave us a strategic platform that was even bigger than what we asked for, and their work enables us to go over and over our primary aim.
How did Theory SF accomplish from a project treatment standpoint?
I like to work with them, they’re good nation. We primarily adjoin through email, but frequently converse on the phone or via video conversation. We’ve also met in individual.
What did you find most forcible almost them?
I esteem their emotion for our business. They are authentic, honorable, and a true associate. They’re creative, affable, and always prompt to support us.
Are there any areas they could better?
Some little things sometimes slip through the cracks, but we’re a demanding, confused business. I don’t centre on the little things, as the big picture is so good.
