Web Designs and Devs for Large Manufacturer
Please find below a summary covering project details and feedback. The essential facts are kept as they are, confidential information is amended.
A quick introduction on the buyer’s organisation
I’m the vice president of marketing for a large manufacturer. I oversee marketing and technology for all 25 divisions of our organisation.
What challenge were you trying to address with 352inc?
We wanted to create new websites because our existing websites were written on an old architecture. They needed to be updated and put on a new platform. In the past 4 years, 352inc has helped us create 15 websites and 5 applications.
What particular tasks were Three Five Two responsible for?
352 has a team of 5 resources who were working on our project. There were 2 programmers, 2 designers, and a Scrum master. I worked directly with the team assigned to the project and talked with the entire team every day. The apps and website are all built in .NET with Angular framework. All of the websites were designed from scratch. Because we were doing so many websites, we put together a global architecture that runs all of them. For each subsequent website development, the new tools we’d make could be pushed back to the old ones. We could use any new applications, functionalities, features, or tools on all the prior websites. That was a huge accomplishment considering the number of websites that we’re managing.
We began designing all from scratch, including the navigation, menus, drop-downs, and user experience. We do user testing and focus groups. We have unique features like how we search for products on a particular website. 352inc has their own tools. Some of them are complex and require an algorithm to select the product. They helped us develop a unique inventory order-processing system that manages all of our business for our manufacturing organisation. We can connect directly with our representatives in 50 service centers to place and process orders and to track inventory.
How did you come to work with 352inc?
I was working with another organisation that wasn’t doing a good job. I did some research online and found 352inc. I talked to them on the phone and found that they met our needs. They’ve been a terrific partner for us. We’ve been working with them continuously for the last 4 years.
What is the final result of working with Three Five Two?
We began working with them in May of 2013, and the work is ongoing. Right now, they’re working on some enhancements for us.
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
The analytics won’t tell much of a story. The metrics for us are adoption and less whining. I’ve been with the organisation for 30 years and have been running marketing for most of my career. I know in the early days, we used to have regular complaints about the finding things on the website. We don’t have any complaints now. The EIS [executive information system] tool is the newest thing that we launched. It’s a 10-year-old product that we repurposed to make it cloud-enabled so that it works on any device and platform. Before, we needed a dedicated person on a dedicated machine with dedicated software running an old version of Java to make it work. Now, it’s mobile, and anybody can use it.
We’ve added 100 more users than we had originally because it’s easier to use. The EIS cloud was a tool that people complained about for 10 years because it was hard to work with. We don’t get that anymore. We had 25 users on Rep Log, and now we have over 500. These are internal operations, and we can max out with the number of employees and reps we have. We don’t get any complaints about that either.
How did 352inc perform from a project management standpoint?
They’re excellent. I’ve worked with the same team since the beginning. They understand me and our organisation. They’re innovative and find clever solutions to the issues we have. They’re terrific to work with and are a very well-balanced team.
What did you find most impressive about 352inc?
They have an impressive ability to interacte with us and keep the projects moving. They find solutions to fix some very difficult programming issues. They’ve overcome every challenge we’ve had, and we’ve had lots of those.
Are there any areas 352inc could improve?
Everybody can improve, but I can’t think of anything. If they continue working like this, I’ll be very satisfied.
What tips or recommendations could you share that might increase the likelihood of success with 352inc?
If you wanted to work with 352inc, I think you have to understand that it’s a commitment. If you just want a WordPress website, you can probably do that yourself. If you want something that’s customized to meet the needs of your clients and adapts to your style of doing business, I think they’re probably the people to contact. Webwebsites are more than just showing pictures and creating pages. You have to engage your client, and 352inc finds good ways to do that. They brainstorm ways to manage lots of data, which is something we were dealing with. In order to make these projects efficient, you need to commit to an everyday relationship. Everything is broken down into sprints, and all’s done fast, which is the way I like to work.