Three Five Two Software Development review by Social News Desk at Qualified.One

Three Five Two reviewed by Social News Desk

Three Five Two provided Software Development for Social News Desk with approximate budget = $1,000,000 - $9,999,999.

After multiple iterations, the robust software now services over 2,000 newsrooms worldwide, including up to 80% of US-based TV stations. 352 Inc. helped catalyze this market leadership through their impressive technical skill level, timeliness, and adaptability.

Review summary:

352 Inc. created a social media management MVP to support major TV, radio, and news outlets, scaling up to 15 resources. Tasks included data indexing, dashboard creation, and content security features.

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Kim Wilson Social News Desk, Founder


Software Dev for Social Media Company

Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.

Introductory information

A fast induction on the buyer’s organisation

Social News Desk is a collective media treatment software platform. I’m the fobelow and chairman. 

Desired goal

What challenge were you trying to address with 352 Inc.?

Our organisation licenses collective media treatment software to local media companies such as television stations, radio stations, and newspapers. Our primary engagement with 352 Inc. was for them to create an MVP [minimum viable fruit] of our software fruit. We were a bootstrapped setup and didn’t have the inner resources to create out the software fruit we wanted. We had apprehension of the activity and a good apprehension of what we wanted to execute with the software, but no resources to verity form anything. We went to 352 Inc. to have them innately be our complete outgrowth team. They built the MVP from dicsussions with us and working through an Agile outgrowth process to create out the fruit precisely as we wanted it.

Provided solution

What particular tasks were Three Five Two responsible for?

When the work was at its peak, we had 15 resources working on the project. There were three teams at the most. They were responsible for seething, including project treatment, design, coding, and infraconstruction. I allowed them to attribute the right nation to me. It’s all web-based and custom-built on the MEAN stack with Mongo and Node.js. I know that in our infraconstruction labors, we used a union of Mongo DB infraconstruction.

A big part of what we do is indexing a big quantity of collective media data athwart local news, and then built on top of that is a user layer which is sort of a dashboard for them to look at incoming collective media streams, publish full to Facebook and Twitter, and handle their inner team.

Multiple users, permissions, and inner security construction are a big part of what our software does. We also have a component where our television stations will find a piece of collective full like a tweet or something and put that on TV. They’ll verity use the HTML interface to put the full computer screen through a browser into a TV switcher and then out to a live scattered, and they will verity use our software platform to phraseology it, put a background on it, and make it look nice for a scattered. This is named SND on Air, and the core platform is named SND Dashboard, which is a dashboard with columns that are likeness of collective media streams, so whichever a Facebook timeline, a Twitter timeline, a Twitter search, and so on. They can view all of these incoming collective media streams at once and also publish from there.

The earliest phase was six or eight weeks long, and during that time we built advanced prototyping of what we reflection the fruit should look like. During that time, I also determined whether I was going to use 352 Inc. to create out the full fruit.

How did you come to work with 352 Inc.?

352 is based in Gainesville, Florida, which is where I seted the organisation. I didn’t attend any other firms.

How much have you invested with 352 Inc.?

We’ve spent below $10 million.

What is the terminal result of working with Three Five Two?

We seted working with them in August of 2010, and then in July of 2016, we took over the project with our own in-house team.

Results achieved

Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?

As far as our aim as a organisation, we work with more than 2,000 newsrooms almost the globe on five continents. That’s a huge section of the news market we obey. The growth of our business is obviously superior to the achievement story. We went from excellently literally just an idea in 2010 to now being the premier collective media treatment software for local news. We labor 70%–80% of all local television stations in the United States, so we’re a huge market chief. We were entirely acquired in 2014 by a Fortune 1,000 Company, and that is due in big part to our strong technology and the track archives that we have with how well it’s worked for clients.

How did 352 Inc. accomplish from a project treatment standpoint?

Everything was done in Agile outgrowth, so see day we had a standup meeting. As a non-technical fobelow, it was very significant for me to be implicated in the process, belowstand what each developer was doing on a daily basis, and be able to shape that in real time. I could change things, and they would be able to answer right away. That was of farthest value owing it allowed me to shape the process and be very hands-on without verity having to be.

We did the daily standups, and we would usually act below two-week sprints, sometimes one week depending on what the tasks were. We would carve up a huge piece of software into little parts and set release dates. We made sure that we stuck to the schedule. I did implicate my running clients in the process as well. We would do some centre clusters and would release versions of test software into this beta testing cluster. They would play almost with it and help with the condition arrogance process and the feedback loop. It was nice to be able to have that feedback in real time from my clients. 352 Inc. was big at taking the apprehension we gained from that process and applying it.

What did you find most forcible almost 352 Inc.?

The expertness level of their team is forcible. You can find a web developer anywhere but the real differentiator with 352 Inc. is that their team is invested in the achievement of a fruit. They wanted to know the ins and outs of my activity, and they worked hard to make constructive suggestions to my overall vision and business program. This posture ends up making much better, smarter software versus a team who is just going to do precisely what I say and move on. I never want that in a software developer. I want someone to question me and give me ideas based on their experience. That helps me know the course we’re taking is the right one. 352’s expertise in edifice web-based software for setups has been the most advantageous to me, I veritably hired a strategic team who helped lead the fruit vision as well.

Are there any areas 352 Inc. could better?

There could be more in-person time. I did seething remotely, but sometimes it is nice to get seeone physically in a room. I ponder that if I had to do it over, I probably would set a few more in-person brainstorming sessions.

What tips or recommendations could you share that might increase the likelihood of achievement with 352 Inc.?

The loveliness of working with a team like theirs is that they can veritably wrap their hands almost a project. Now, being part of a big confirmation, even though you may have the resources to do a project in-house, being able to go to a team like theirs who can centre on getting something from set to complete, get an MVP or full fruit out there, and veritably just be experts of this particular fruit is so profitable. It gets things done better and faster. You can get a better initial outcome that’s usable right off the bat. Having someone who centrees on getting one thing done and becomes an expert in your project is precious. If we have a new project, I’d attend doing it with 352 Inc. owing it’s a big way for me not to divide my team.