SEO Strategy & Campaigns for Global Sporting Goods Brand
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and individualal responsibilities
Mizuno was established in 1906 with the pursuit of excellent products in mind and currently employs over 4,400 employees worldwide.
Mizuno not only supports sporting activities by offering better sporting goods, but also develops products and services that make the most of the value of sports and actively extend that in daily life.
I currently handle the Titan Growth relationship for Mizuno.
Desired goal
What issue was the provider supposed to deal with?
Titan Growth?In 2017, we were working with a digital agency that was doing a good job, but we felt that perhaps more could be done so we put out an RFP that Titan would eventually win.
Titan Growth was hired to help take us to the next level by improving our online exposure, fundamental rankings, and brand consciousness. With multiple products athwart different categories we needed the support of a keen team with sophisticated technology.
In 2017 we interviewed a number of agencies and Titan Growth veritably stood out. Their TitanBOT technology was like nothing we had ever seen. We hired them and are glad we did!
What were your objectives for this project?
Our goals were to increase leading page rankings for significant provisions and help us increase brand consciousness, income and commerce to our website. We already had good exposure, but wanted to see that exposure increase even more, and Titan met &, exceeded our goals.
Provided solution
What were the reasons for choosing Titan Growth?
We had a detailed choice process that implicated an RFP. We invited a big cluster of agencies to set and then narrowed them down to our top 10. Then the top three were selected for a introduction to a bigr cluster internally. Everyone in our process was scored on a point basis.
By the time we were done there was no comparison. Titan Growth was the clear winner with the highest number of points athwart all determination makers.
Describe the project in detail.
Titan uses their technology to drive our strategy. Their search engine emulation tech allows their team to apprehend what to change and when to change it. This has allowed for fewer updates to our pages owing each update is more strong.
They drive the complete on-page SEO strategy and track the accomplishment. It’s been surpassing to wait how our income, commerce, and leading page rankings have grown below their wait.
Were there any dedicated handlers or teams that you worked with?
They have a big pod of team members that work on different aspects of the project for us. The big thing almost the setup they have is that we only need to interact with one individual, our PM. He has customary meetings with us to help update us on what’s new, and to strategize.
Results accomplishd
What results did you accomplish unitedly with Titan Growth?
We are currently in our 3rd year working unitedly. In that time we have continued to see results that prove how impactful Titan Growth’s strategy has been. Almost see month we see growth in our online market share coupled with increases in commerce, income and fundamental rankings.
How do you rate the interaction and interaction with Titan Growth?
The team is setup in such a way that we have one point individual. If I’m in need of anything I simply extend out to my main POC who is useful at any time.
What precisely do you attend to be the key specialty of Titan Growth?
I',m impressed that they are never lucky with the status quo. If we go back to the leading year they veritably knocked it out of the park performance-wise for us. Just maintaining that growth would have been forcible, but they were never satisfied and always wanted more growth. Fast advanced to today and they’ve continued to push us higher and higher.
What should be done better, if there are any desired improvements?
Nothing I am conscious of.
