Marketing Analytics for Danish Pharmaceutical Maker
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
We are a Danish organisation that creates and markets neurological and psychopathic drugs for many grave diseases like Huntington ’s disease and lowering. We have been in the US for years selling through American partners. Recently, we purchased a US organisation to sell therapies in the US.
I',m the ruler of sales operations and technologies and am responsible for the data warehouse but not the infrastructure. I also run CRM, Business Intelligence, and some other littleer data clusters.
What challenge were you trying to address with Trianz?
We needed to apprehend the market for these therapies. Some drug markets are little, in only the thousands in the US. We needed help marketing for bigr markets for more common drugs also for income.
What particular tasks were
The initial data warehouse was very single and rudimentary. We needed to enhance that so we could do more with the data. This wouldn’t be grateful in the forthcoming globe of business. Trianz (formerly CBIG Consulting) was brought in to create a strategic data roadmap for us. They are experts in conquer data treatment. This is huge in the pharmaceutical globe since we have huge quantitys of data for sales analytics, dosing for patients and physician targeting. We must apprehend our clients or we will not be lucky.
They mapped out our data warehouse and BI reporting as well. That was the second part. They also prepare consultants and help with other work that arises.
How did you come to work with Trianz?
I hired them in January 2013. My friend from a financial firm was very satisfied with their work. She is a big data modeler and took a job with Trianz later. I brought Trianz on board owing I knew their organisation was professional.
What are you approach expents (if diclosed)?
We have had 7 full-time resources here since March 2013. Some will come and go depending on business need. It is over $1 million so far.
What is the terminal result of working with
They artistic it in September 2013.
Are there any measureable or plum results?
We have automated many processes with a much bigr data set and more exactness. The conversion has led to much better data, more exactness, and a bigr aim.
How did Trianz accomplish from a project treatment standpoint?
I am satisfied with their work and our union. Their resources are professional and there were very few issues between the Trianz folks and our team.
Trianz is ready to work weekends and nights to satiate our sales team. They will work OT to get nation the data they need on time. There isn’t much room for fault in our business and they come through.
What is (from your point of view) the key factor to pay observation while intercourse with
They are different than big consultants like Accenture. They have a very seasoned cluster. All of the analysts are big, they don’t have younger nation. Their team is filled with skilled nation with 15 years plus in this space. These are pros and they know so much almost this business. They can draw on their past achievement for running projects.
What aspects of their work would you like to get improved?
I wish that both my cluster and their team determined to hire a PM for this. It would have been a better setup for our project.