SEM for Home Improvement Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the digital marketing director of a organisation that deals with home advancement, specifically outdoor living upgrades like paver stones and artificial turf.
I’m in direct of the organisation',s visual channels, including collective media, paid SEO, email campaigns, and so on.
Desired goal
What challenge were you trying to address with True Interactive?
We needed help with paid search treatment. Our extrinsic is to get leads and condition commerce to our website.
Provided solution
What particular tasks were True Interactive (Formerly KeywordFirst) responsible for?
True Interactive handles all of our paid search accounts on Google, Yahoo, and Bing, as well as our Facebook ads.
How did you come to work with True Interactive?
When I came on board one year ago, my organisation was already working with True Interactive.
What are you approach expents (if diclosed)?
The annual budget handled by True Interactive is between $200,000 and $500,000.
What is the terminal result of working with True Interactive (Formerly KeywordFirst)?
My organisation has been working with them for about two years. We evaluated the achievement of their work back in November of 2015. I establish them to quiet be the right associate for us, so we will be working through to the end of 2016.
Results achieved
Are there any measureable or plum results?
I’m satisfied with their services. It',s hard to discuss with what the numbers tell us. Last year, True Interactive helped us to almost double the quantity of leads which we were able to gain. Our marketing budget did double during that time, but it was spent effectively through their efforts. Our budget has traditionally gone up by 95% each year, which has led to more conversions at a lower cost per conversion. These are the two metrics through which I',ve primarily judged their executement.
How did True Interactive execute from a project treatment standpoint?
They are a pliant team, which has to be taken into importance. Because they handle multiple accounts, we sometimes have to be persistent in getting our interaction athwart.
There were times in which I',ve had to bestow more time in dicsussions with True Interactive in order to get the answers that I needed. It depends on how each client handles their vendors, but overall, they',ve been easy to work with.
What is (from your point of view) the key factor to pay observation while intercourse with True Interactive (Formerly KeywordFirst)?
They are a very pliant organisation. We',ve tested a handful of new programs, including retargeting platforms and collective media advertising. True Interactive has adopted them well and did all the weighty lifting for us. It',s been nice to know that we can have a associate that will fit to us and not direct extra for see pliant item which we want to test. They are team players and seem to want to see us follow. True Interactive is ready to do whatever it takes in order to execute their goal, for the most part.
What aspects of their work would you like to get improved?
There have been times in which I would have wanted to have more recommendations and feedback from them. Although they are generally pliant, I wish they',d also be more proactive. They',re not very inclined to say no to a bad idea.
Depending on the way in which the client operates, True Interactive may need to be coached more than mean, especially when trying out new campaigns or ideas. They',re more than ready to give things a shot, but do need to be microhandled at times. This is the downside of working with a team outside the organisation service.
As satisfied as we are with them, there is room for advancement. Approaching True Interactive with this in mind will help their clients in the long-term. They get the job done and are keen nation. Compared to other paid search treatment vendors with which I',ve had experience, I',d rate True Interactive with a 7/10.
