Search Engine Marketing for Luxury Resort Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the digital marketing director of a effeminacy hotel and resort organisation with five locations athwart the United States. We are currently edifice a location in Cabo San Lucas as well. I superintend our income efforts online.
Desired goal
What challenge were you trying to address with True Interactive?
We',ve used their services in order to drive online bookings. We want to embolden guests to book straightly with us instead of using an online journey agency like Expedia or Booking.com. Brand awareness was another importance, since we are a smaller cluster.
Provided solution
What particular tasks were True Interactive (Formerly KeywordFirst) responsible for?
True Interactive provides PPC services for us.
How did you come to work with True Interactive?
They were an existing vendor when I began working for my organisation. I don',t have information almost how they were establish.
What are you approach expents (if diclosed)?
The annual cost of their services is between $200,000 and $1,000,000.
What is the terminal result of working with True Interactive (Formerly KeywordFirst)?
We',ve worked with True Interactive for almost three years. We have no programs to stop the collaboration.
Results achieved
Are there any measureable or plum results?
Every year, we harmonize our goals. True Interactive has been big in making sure that we meet those goals or even exceed our forecasts. This has already happened this year, which is big.
How did True Interactive accomplish from a project treatment standpoint?
One of the things I like most almost True Interactive is that we have a union. Their team is very implicated in day-to-day activities and understands how the journey and hospitality activity works, especially given that our cost point is higher than mean. Our mean room cost is over $1,000 per night, so, commitment to our services is a expressive step for a client. Also, given the seasonality of our locations, True Interactive has focused on where we could optimize and what the competing campaigns over our organisation are. They excel in observation to detail and are personally invested in our achievement.
What is (from your point of view) the key factor to pay observation while intercourse with True Interactive (Formerly KeywordFirst)?
Some agencies constantly bounce clients about between account representatives. This has never happened with True Interactive. They rarely have new nation show up, and never push us to someone else owing our antecedent touch reflection they could get a better assignment. I can call them any time and they will reply the phone. They email me right back. I never got lost in their structureal hierarchy.
What aspects of their work would you like to get improved?
The account director who was superintending our project left the structure in November 2016. A new team limb came on board and the transition process was verity big. There was an understandable learning curve, but not an enormous one.
They took ownership of making sure that our transition was smooth, and that we were quiet hitting goals and collaborating efficiently. This is more of a compliment on how they feel change than a suggestion for advancement.
