Some details
No one likes hangovers, and The Hangover Secret is bound and determined to bring science backed research to the market with it',s new brand.
Fresh, youthful, &, aspirational were all inspiration for this project. We dove into color studies to find out what would emote these brand values while finding a unique space in the hangover recovery market. Approachable and fun were tenants that we wanted to portray
with the new identity.