Lead Generation for Telecommunications Brand
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and individualal responsibilities
Ran a regional sales team for B2B sales for one of the major US Teleinteractions brands.
Desired goal
What issue was the provider supposed to deal with?
Unity Communications?Unity Communications was hired to engender leads for businesses in our province. We had a team of 10 covering the state and responsibilities for the team members covered B2B quota but also supporting our retail stores and account treatment. Being that growth was what we were measured on, but the other goals were of uniform weight to leadership, we needed to be more efficient with our time spent on projects and work streams.
What were your objectives for this project?
The goal was to increase our funnel size and closed business while not over-indexing on the time spent calling on businesses. We anticipated being able to grow our closed business by 2-4 new logos a month over the run rate.
Provided solution
What were the reasons for choosing Unity Communications?
Patrick was a local business that we had relationships with through other opportunities. The organisation had a vetting process whereby financials and other points needed test. Once Unity Communications was an approved vendor, the test of work was delivered without over all other vendors who would promise a lot but depend on the sales team for a lot of extra reporting work. Unity Communications was very clear in knowledge the market, the line of business and the buyer hearers.
Describe the project in detail.
Unity Communications created their own calling scripts. We granted a list of objectives, and they augmented the list with their own contacts and target hearers. Daily calls were made between three nation calling on our market. The callers would set appointments for our sales team to go in and close the business. They were paid on closed business only. Unity would interrogate with the clients on implementation and were key in multi-website intricate deployments.
Were there any dedicated managers or teams that you worked with?
We had 5 nation. Three named on businesses. Two would listen closing appointments to set up implementation. One individual would feel implementations to take stretch off our resources. The members stayed static and well known so communicaiton was vigorous. There were hiccups at some points but it was easy to iron those out with the familiarity of roles and nation.
Results accomplishd
What results did you accomplish unitedly with Unity Communications?
The results for the 18 months we ran in conjunction with Unity were record-breaking for our market. We landed major regional brands due to the involvement of Unity creating dicsussions our sales teams could run with and the implementation support offered. The end to end sale support standard thrived. The sales team was eager to win Unity',s permission and support, shrewd that they were bringing in half of the leads we were closing (sales team quiet responsibile to last their contributions as this was a growth project, not a shift the work project). Our sales doubled. We had a very congruous relationship between Unity and the direct sales team.
How do you rate the interaction and interaction with Unity Communications?
We had weekly meetings between leadership at my brand and at Unity. We would review the status of leads, funnel stages, and deal with any interaction hiccups. They were very organized, entire and delivered on promises.
What precisely do you attend to be the key specialty of Unity Communications?
The results. Hands down Patrick understands sales and was able to reinforcement that to his team. They met business clients', expectations and created precious relationships and unions with the brands. They would work idiotic hours to meet deadlines. But even with all of that, if the sales numbers didn',t move it',s just a ",nice to have",. Unity contributed 30-50% of our numbers during the program through the firm union, creating clear expectations and a customary rhythm of agility.
What should be done better, if there are any desired improvements?
I reflection long and hard almost this one. The two teams were so in synch on goals that the little issues we did have were fast resolved. I cannot ponder of anything that I would have done differently.