Digital Marketing & Web Dev for Bank
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I have since left Amalgamated Bank but while there I was chief marketing official, and later also managed member, ATM, online, mobile, and bank operations, as well as the marketing.
Desired goal
What challenge were you trying to address with Very?
Amalgamated is almost 100 years old. The organisation had not rebranded in a long time and needed to form a present look and a interaction that appealed to a broader hearers while quiet catering to its niche base.
Provided solution
What particular tasks were Very, LLC responsible for?
Firstly, they were our collective media agency. There was veritably no strategy whatsoever in provisions of collective media. Facebook was the main collective media channel, but the page had only almost 400 likes. We brought Very on to help us with our collective media strategy, to instrument our collective media, and to swell our nearness.
The other project that they helped us with was our website, specially the backend infrastructure. Our technology team was pretty little and stressed, so we outsourced website outgrowth. We had someone who did the UX and then Very did the backend for us so two projects.
What is the team dynamic?
There were one or two nation on the team.
How did you come to work with Very?
They were referred to us by our CEO who had a junction through the junction. They’re right in our cost point and were pliant and easy to work with. What we liked is that we work with them straightly.
How much have you invested with them?
I couldn’t tell you since I’m not there anymore.
What is the terminal result of working with Very, LLC?
We began working with them in 2013, and the project ended in 2015/2016.
Results achieved
Are there any measureable or plum results?
The branding work was a big achievement. The goal was to swell very naturally from where the organisation was. The work was instrumented within the timeframe that we had set out.
On the collective side, within a very brief timeframe, they were able to swell our likes through fundamental growth by pondering almost the full and when to post. We also ran some contests and boosted some posts, but not many — just in the $25 range when we had veritably good full. We probably had close to 17,000 followers when I left. We did switch and fetch it in-house over time, but they surely put us on the right track. It was veritably them that got us up and running and built out the collective nearness.
How did Very accomplish from a project treatment standpoint?
Jesse [Partner, Very] is always useful and checks in regularly. He has an astounding space and is always just a phone call away. I’ve worked with many vendors in my course, and I can tell you the ones that I like to work with are those who go over their contract and are interactive. You know what they',re doing and you know they will pick up the phone or stop by when you need to talk to them. Very always asked and processed our feedback. That',s good.
What is (from your point of view) the key factor to pay observation while intercourse with Very, LLC?
I keep in touch with Jesse, and I ponder that’s a good sign. I ponder he’s a good connector. For sample, they are lucky to commend a organisation for work they can’t complete. They are ready to work with you. Every organisation is different, and I establish them very easy to work with.
They constantly change their standard and update. They don’t just stick with something owing it’s worked precedently. They’re constantly pondering almost the next thing.
What aspects of their work would you like to get improved?
No.
