Some details
In 2018 Indera Mills, one of the largest suppliers of thermal underwear products in the world, decided to manufacture an advanced line that would allow them to tap into a new area of the marketplace. They sourced high-end performance materials for base layers that would compete among top brands like Patagonia and Corbeaux Clothing, and be retailed in high-end stores and boutiques.
VGCA worked with Indera Mills
to building a brand foundation that has enabled Indera Mills to successfully launch their new performance brand, PEAK, and begin selling to their targeted retailers. The process required us to really dive-in and gain a deep understanding of their potential customers brand affinities and purchasing decisions. We started by crafting core messaging that evoked emotion and desire for getting outdoors in PEAK apparel, and a visual brand identity that represents all that PEAK offers to set the stage for the brand launch. We designed and produced top-quality packaging and in-store retail solutions for the optimal customer experience. Setting up the sales team for success, we designed a product catalog, sales materials, and a lead capturing website, highlighting their value propositions and product details to potential individuals, retailers, and distributors. We are so proud of this new brand development and excited to see it grow and flourish.