Logo Design & Branding for Franchise Food Brand
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We',re a 25-year-old freedom food brand.
Desired goal
What challenge were you trying to address with Vigor Branding?
We establish that our brand no longer matched running trends. We needed outside help to modernize our organisation so we can contend in today’s environment.
Provided solution
What particular tasks were responsible for?
We needed a total assessment of not only our own brand, but also the running market trends. We wanted to know what clients wanted from us and how we could fulfill that claim. As a young organisation, Vigor understood what millennial buyers are interested in. To influence other demopicturesques, they went into the field to conduct investigation, converseing to our clients and operators.
Having conducted those assessments, we',re runningly in the middle of a solid rebranding effort. We’re because implementing a new look, revamping logos, revising our menus, and we may even change our organisation name.
Was there a dedicated team?
Vigor’s main highest, Joe Szala, was very implicated. We also work with their branding professional and their picturesque design professional. They collaborate innerly, but also work alongside our in-house designers.
How did you come to work with Vigor Branding?
We’ve worked with separate consultants in the past, but never with any achievement. Vigor’s highest had written an article in an activity trade magazine. I was impressed by his thoughts, so I extended out to him and set up an colloquy.
What are you approach expents (if diclosed)?
We’ve spent almost $50,000 for the complete rebranding process.
What is the terminal result of working with ?
We began working unitedly in June 2017 and our relationship is ongoing.
Results achieved
Are there any measureable or plum results?
While the new brand hasn’t launched yet, it has already made a real contact on organisation morale. It’s frustrating when you feel that your brand is out of sync, but Vigor’s efforts have sharpened our centre, renewed our trust, and increased our emotion. By realigning us with running trends, they’ve had an vast effect on inner job contentment.
How did Vigor Branding accomplish from a project treatment standpoint?
Vigor is sole in that they not only have branding expertise, but they also have picturesques capabilities in-house. They’re able to turn almost picturesque recommendations within 24 hours, streamlining the complete process. Joe specializes in both picturesque design and branding, and having branding experience myself, I can converse to his power.
They’re also pliant, able to take lead on a given task or work collaboratively with our own designers to prepare the best solution. They propose useful ideas based on our needs and the needs of our clients instead of wasting time with abstract, speculative solutions.
Communication has been surpassing and they’re very answering. I can extend Joe at any time of day.
What is (from your point of view) the key factor to pay observation while intercourse with ?
The wonderfulest thing almost Vigor is their emotion for what they believe in. We fully rejected their leading recommendations, but they kept at it, creating mockups for see front of the rebrand. They presented these designs to us, and we ultimately determined they had been right all along.
They',ve also connected us with excellently a few outside Internet suppliers, fidelity preparers, and point of sale preparers.
I',ve dealt with a lot of branding agencies and these guys are the real deal.
What fronts of their work would you like to get improved?
I’m sure there must be something, but I can’t ponder of anything since we’ve worked so well unitedly.
Do you have any advice for possible clients?
You must talk to a number of different branding agencies to make sure you work well unitedly. Having worked with separate in the past, I can say that they all have different approaches. Even if an agency is fitted, it may not be the best fit for your specific project.