About Vyway Market & Brand Strategy Branding company in Minneapolis, United States
Vyway® Market & Brand Strategy accelerates B2B & B2C marketplace traction with high-performance BRANDING, high-impact MARKETING, and high-value CONTENT. We work with you to ignite your business and brand performance — through deeply thoughtful strateg
My name is Anne Berg. If you know me well call me Annie. But please dont make any little orphan jokes. In fact I had two wonderful parents who gave me my first book of poetry in elementary school and with it my love of words. This snowballed into an English degree and a solid career in advertising agencies before I started my own company more than 20 years ago. I keep a list of my favorite words in my phone and am always adding or editing it. Currently at the top of the list: sylph.
I minored in graphic design. So naturally I loved the movie Helvetica. Wish theyd do a sequel on Optima one of my favorite fonts because it represents both classic and modern styles. The interplay of narrative and images through design has fascinated me throughout my career.
Work isnt something I do; work is something I love to do. I think its the thrill of combining strategy and creativity that compels me. It actually brings me joy. Im somewhat addicted to my Apple News feed which helps fulfill my predisposition to be relentlessly curious. I lean toward perfectionism. This is a bonus for clients but sometimes creates challenges in my personal life. Enough said.
Ive spent more than three decades racing sailboats on the Great Lakes and also have sailed the Mediterranean the Caribbean San Francisco Bay and off the coast of Zanzibar in Africa. Nothing makes me happier than discovering an adaptable and winning strategy on an open unpredictable sea. Perhaps thats because Im passionate about happy endings. I always cry at those commercials where the Clydesdale befriends the puppy. Then again I also cried watching Ken Burns series on the National Parks so make of that what you will. Could be the ’F’ in my ENFJ Myers Briggs profile.
The best part of my job is collaborating with creative partners and discerning clients. Ive been brought to this moment to accelerate your business performance and build your brand equity. I start by demystifying business brand and market strategy then follow it up with world-class execution of the essential tactics to make your brand come to life.
Lets create some compelling content together. But first lets get to work on your strategy.
You'll advance your marketplace performance through our strategic planning, brand strategy, brand naming, marketing communications, digital marketing, and website creation services. We support your vision with these principles in mind: BRANDING: Cre
