About WANT Branding Branding company in New York, United States
According to June 2020 Gartner survey_ thirty-three percent of CMOs rank brand strategy as one of their top three priorities amidst the Covid-19 pandemic <_p>
Brand Definition creates a common understanding of what your brand stands for to customers and employees Our Brand Definition work is underpinned by a Brand Positioning – a big_ simple_ impactful phrase think Starbucks The Third Place that conveys the brands purpose_ helps you stand out and speaks to the highest value your brand delivers to your customers <_p>
Brand Architecture helps to organize the way your brands go-to-market from an outside-in – customer-based – perspective Its not about telling clients what you make_ its about telling them how you can serve their needs and what they want <_p>
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Our Naming services include name development_ trademark evaluation_ linguistic analysis_ and consumer research Our dedicated in-house team of naming experts delivers powerful_ memorable names that cut through the clutter and live forever <_p>
For larger brands_ we offer retainer agreements that enable us to be your ongoing naming partner These longer-term assignments enable us to organize and optimize product_service names across an enterprise_ as well as to be on call every month for any type of name development needs <_p>
No other agency can match our naming experience nor the range of corporate_product brands weve named across every industry category Take a look at the brand names weve created over the past 30 years to see how good we are <_p>
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Our Identity services help your brand to visually stand out – not just in your logo_ but consistently and coherently across every single brand touchpoint and customer experience <_p>
Well help you create a unique and differentiating logo_visual identity that blends the perfect combination of type_ style_ symbol and color We create visual identities designed to be used across all digital and analog brand touchpoints We deliver smart brand guidelines_ workshops_ and communication tools_ to help ensure your brand identity creates is effectively deployed for all audiences – external and internal <_p>
Inform and evaluate branding activities through research programs designed to uncover the beliefs_ perceptions and expectations of current and prospective consumers <_p>
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Our Research services deliver data-driven insights in two main areas – discovery and validation <_p>
BrandIQ is our in-depth quantitative customer research tool that reveals deep understanding of consumer loyalty_ brand awareness_ brand strengths_ consumer needs_ attitudes_ motivations_ preferences_ and expectations as they relate to the brand and key competitors <_p>
BrandCam™ is a fast-track insights tool that video captures in situ consumers to reveal attitudes and awareness of brands and customer needs <_p>
BrandGauge is our quantitative research tool designed to assess and measure the effectiveness of new branding brand work e g _ brand positioning ideas_ name options_ and logo designs <_p>
BrandTrack provides ongoing tracking studies to monitor brand health_ branding effectiveness and how likely customers would be to recommend your brand to a friend or colleague <_p>
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We reject complexity_ jargon and textbook approaches to branding Branding should be as straightforward as possible We believe that simple ideas enter the brain faster <_p>
We deliver big brand agency experience at start-up speed We work faster and smarter than any other agency out there <_p>
Our goal is to create great brands_ but_ in many ways_ our job is far simpler its to make you look good Great work_ great ideas delivered to be brutally effective and memorable <_p>
Were not a branding business_ were a “business-business” We create brands that are built to perform and designed to deliver results that go right to the bottom line <_p>