Inbound Marketing for Office Technology Provider
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the ruler of marketing for Gordon Flesch Company. Our organisation provides service equipment, handled IT services, handled print services, and a long list of service technologies. We handle all of that for companies in Wisconsin, Illinois, Indiana, and Ohio.
Desired goal
What challenge were you trying to address with Weidert Group?
When I joined the organisation in January of 2016, our website was lacking in full, and we had issues being establish online. Everyone was disappointed with the results of what we had, so I was charged with edifice a new website.
Provided solution
What particular tasks were Weidert Group responsible for?
We built a fully new website from the ground up. We based it on a HubSpot platform. In the background is our inbound software, and that runs continuously. We’re constantly getting leads from the website, and that was the goal. We never had that occasion precedently to capture possible clients and be able to extend out to them.
Weidert granted both design and outgrowth of the website. They contributed full as well. We pulled some of the copy over, but we fully rewrote almost all so that it was more condensed and approachable. They had their hand in doing all of that. Landing pages were a centre for this. SEO [search engine optimization] was also a key part of the strategy.
Weidert Group also helps us with our collective media schedules, and then posting on our Facebook, Twitter, and LinkedIn. We just launched an email campaign last month that was very lucky, and we’ll carry through on a monthly basis from now on.
How did you come to work with Weidert Group?
I knew almost inbound marketing and HubSpot, so I looked for the best in Wisconsin to work with, and Weidert came up as one of the best agencies. I went to HubSpot and asked who their gold partners were and the agencies with whom they worked most luckyly. HubSpot commended Weidert and another organisation in Ohio.
I met with Weidert and establish out that they’re one of our clients. They’d been doing business with Gordon Flesch for consummately some time, so it seemed like a consummate fit. They knew who we were, and they were one of the best in Wisconsin, if not the Midwest.
How much have you invested with Weidert Group?
This information is private, but we stuck to the budget and got the website done on time. We have an ongoing monthly fee now for their services.
What is the terminal result of working with Weidert Group?
We began working unitedly in May of 2016, and the work is ongoing.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
Before the new website, we were on the fifth page in a Google search. With the new website and all the full we brought to it, we’re now establish much easier. We’re on the front page. The results converse for themselves with the number of leads we get monthly. It’s terrible.
In the leading month, we had 10 to 15 fitted leads for our sales team, and they were ecstatic owing they’d never gotten those precedently. We set a goal to be at a true quantity of commerce and fitted leads within six months. Five months into it, we’re three times the quantity we had projected. We’re very lucky with the results.
How did Weidert Group accomplish from a project handlement standpoint?
Weidert Group is very organized and methodic, which I veritably esteem. They keep all on task, have a schedule, and pursue through. When we ask them to do something that may be different or an accession to the work, they were very kind. The project handlement has been excellent. The level of interaction has been very good. We principally interacted by email. We do have a Google Stackdriver that we incorporate, but that’s been more recently.
What did you find most forcible almost Weidert Group?
The personal relationship we’ve established over time is big. We’ve gotten to know Weidert Gropu',s staff. They’re very kind and helpful when we ask for a last-minute change. They’re very nimble in that way. We’ve developed a level of reciprocal confide.
Are there any areas Weidert Group could better?
No, I have nothing to commend.
