WillowTree® Development review by Regal Cinemas at Qualified.One

WillowTree® reviewed by Regal Cinemas

WillowTree® provided Development for Regal Cinemas with approximate budget = $1,000,000 - $9,999,999.

WillowTree successfully decoupled all connectivity and dependencies of their app with the previous partner’s online platform. This launched the client into their first foray into selling online tickets.

Review summary:

WillowTree initially maintained the existing codebase of an app built by another vendor. Since then, they’ve rebuilt the backend, integrated a loyalty program, and added ticketing functionalities.

alt
Regal Cinemas, Vice President


App Maintenance and Dev for Regal Cinemas

Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.

Introductory information

A fast induction on the buyer’s organisation

Regal operates one of the leading theatre circuits in the United States, providing its patrons with a handy and enjoyable movie-going experience. I am the VP of media. I superintend the strategy and execution of the organisation website, app, and collective media channels.

Desired goal

What challenge were you trying to address with WillowTree?

We had a mobile app which had been built by a associate organisation but made the determination to create our own rendering in order to have some independence in provisions of features and functionalities. We hired a mobile agency for this and had a lucky propel. As a result of this, our associate agency was bought by a well-known entertainment organisation and brought in as their in-house team. When that happened, we were left with an app on the market without anyone to handle and better it. We reached out to a number of agencies and settled on WillowTree.

Provided solution

What particular tasks were WillowTree® responsible for?

WillowTree was brought in to look at our app and make a determination between continuing to educe it, or destroying a few years of work and starting new. Many agencies choose not to maintain apps built by other companies. We also wanted to determine if WillowTree had the expertness sets to work on our existing app. They reviewed it and determined that the app had been built very well, so they were lucky to handle the existing codebase.

There have been some cosmetic changes since that time, and the app has been rebuilt completely on the backend. Our app is useful on iOS and Android.

How did you come to work with WillowTree?

WillowTree was bigly recommended by the organisation that built our initial app. We took that as a huge boost in trust. Our executive team sat down with WillowTree',s team, and it was obvious from that meeting that they were the organisation we wanted to move advanced with.

What is the terminal result of working with WillowTree®?

We began working with WillowTree at the end of 2015.

Results achieved

Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?

The biggest achievement for us was having WillowTree take over the app. After that, they integrated our complete fidelity program into it, which was already the biggest of its kind in the movie activity.

Our second project was propeled less than a month ago, and it implicated indigenous ticketing through the app',s e-commerce capabilities. In the past, any click-to-buy ticket button would land users on our associate organisation',s platform. WillowTree decoupled all connectivity and dependencies with it and propeled our leading raid into selling online tickets.

What did you find most forcible almost WillowTree?

I was a part of starting a mobile agency in the past, and I esteem the quantity of work that goes into any project, from the discovery to the technical draw-outs, user-experience journeys, and the developed testing. There is a lot of weighty lifting which goes into even a measure create. There is no disconnect between what our organisation wants and what our fans want, which is the biggest thing for us.

Are there any areas WillowTree could better?

While WillowTree is big at knowledge our project needs and bringing them to life, I’d like to see them stay a pliant more forward of emerging technology trends.  Identifying what’s new, researching the technology and pro-actively presenting recommendations where it makes perception.