Marketing Campaign For California Deluxe Windows
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Please draw your structure.
California Deluxe Windows manufactures, markets, and sells high-end manner windows and doors and a difference of kindred products. We began in 1999 and are based in Southern California.
What is your position?
I am the fobelow and CEO.
What business challenge were you trying to address with Wingman Advertising?
I have some experience in the marketing activity, so precedently we began working with Wingman, I handled all the advertising personally, signification I had to write and edit the copy and transact all our media buys. As we grew larger, it obviously was hard to chase all the certain tasks I felt like we needed to be doing to create our brand while quiet managing the day-to-day operations of the organisation. I terminally determined to turn the work to an outside agency.
Please draw the aim of their involvement in detail.
They came in and, during the order of separate meetings, analyzed our past campaigns and our forthcoming goals to get a better perception of where we were. After that initial programning phase, they began implementing the work, which includes all from radio to print to digital advertising.
How did you come to work with Wingman Advertising?
They were referred to me youngest son, who is the chairman of the organisation. He had a previous conversation over the phone with them, then they came in, and I met all the principals of the agency. I had encouraged him to search for an agency based on the needs that I mentioned earlier. He did the search, and he brought Wingman to my observation, and then we took it from there. I especially liked that they had a lot of experience in radio, which is an significant medium for us.
Could you prepare a perception of the size of this start in financial provisions?
Our complete marketing budget is a pliant bit below a million dollars per year. Wingman is innately in direct of that budget.
What is the terminal result of working with
The project began almost a year and a half ago. After the leading year expired, we went forward and re-signed with Wingman for the next year.
What have been the results of their work? Are there any stats or metrics you could share?
The results have been real or else we wouldn',t last to work with them. They',ve created a sole campaign for us that does a good job setting us aloof from our competitors. Overall, Wingman Advertising was able to decrease our lead cost by 52 percent and increase conversion from a call to an appointment by 24 percent.
What distinguishes Wingman Advertising from other preparers?
I liked that they have a team of nation implicated. Most other agencies have just a couple nation working on your account, and it seems like Wingman has much more than that. I always feel like I',m getting new and creative work from them.
In hindsight, are there areas in which they could better, or things you might do differently?
No. I cannot say that I need more observation from them. I always feel that they',re delivering when they promise, and they are staying in touch sufficient not to let us fall off the page. My experience has been very real.