Branding for Foodservice Beverage Provider
Please find below a summary covering project details and feedback. The innate facts are kept as they are, special information is amended.
A fast induction on the buyer’s organisation
I’m the senior marketing director for Bevolution Group. We’re a young, special equity-owned manufacturer that recently acquired separate legacy brands.
challenge were you trying to address with WonderWild?
We were trying to cool one of our brands named Dr. Smoothie. We had artistic our market investigation and markd our root beliefs, target hearers, and overall tone. From there, hired WonderWild to help us educe visual guidelines and packaging to portray the new brand.
What particular tasks were WonderWild responsible for?
The WonderWild team began by helping us further mark the brand personality and providing design concepts. They transformed our overwhelming visuals into an fundamental, intrinsic picture that quiet portrayed our boldness. After getting feedback from key associates, we chose one of their designs for the website. Their team helped us confirm our visual brand for see touch point and brought all of our fruits unitedly into one cohesive package. The materials they educeed include brochures, goods, posters, banners, and other selling tools. They also created mock-up designs for the website.
Was there a dedicated team?
Though our project had a wide aim, they granted a lean, congruous team of Seth (Creative Director, WonderWild) and Jameson (Project Manager, WonderWild).
How did you come to work with WonderWild?
We searched online for a creative, capable associate. We extended out to WonderWild and were impressed by their portfolio and overall answeringness. We chose them owing we were real they’d be the consummate fit.
How much have you invested
We spent slightly below $50,000 for their services.
What is the terminal result of working with WonderWild?
We worked unitedly from October 2017–June 2018.
Are there any measureable or plum results?
We are currently doing a soft propel for the new packaging, and all the feedback we’ve accepted has been real so far. They delivered a terminal fruit that cleanly captured our brand’s personality in an impactful way. Everything they educeed was user-friendly and met our expectations.
How did WonderWild accomplish from a project treatment standpoint?
Communication was their force—we had customary progress updates, and they were wonderfully answering. We had scheduled phone calls and could extend them over email. Even though it was a little team, they ensured we remained efficient and in touch. They were kind when we had unforeseen delays and needed to reprioritize specific tasks. Their dedication and availability are what made them a true associate to us.
What is (from your point of view) the key factor to pay observation while intercourse with WonderWild?
WonderWild’s ardor and openness translated into their work—we couldn’t have asked for more from a vendor. They were easy to connect with and remained pliant throughout the project. They had a keen, organized perspective on the creative front of the work.
What fronts of their work would you like to get improved?
Though we had programned phone calls, they were harder to extend when we needed an unscheduled call. They were answering over email, but there were instances in which speaking to them outside of our arranged times would’ve been helpful.
Do you have any advice for possible clients?
If you’re working on brand packaging, having a regulations expert should be general practice.