Visual Design for a CPG Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We’re a global consumer-packaged-goods (CPG) organisation that operates in the food and beverage space. I’m the brand director for our corporate marketing sector.
Desired goal
What challenge were you trying to address with Xhilarate?
We had educeed our corporate topic for 2020 through marketing investigation. We occupied Xhilarate to form a visual concept that would fetch that topic to life. We were also seeking help in designing the cover of our annual report.
Provided solution
What particular tasks were Xhilarate responsible for?
Xhilarate generated separate visual concepts that could be used athwart multiple channels and interaction materials throughout the year. We had separate rounds of feedback and worked unitedly to fully educe the design that we eventually determined on.
Was there a dedicated team?
I worked with three nation, including Russ (Partner, Client Relationships, Xhilarate). Michael (Founding Partner, Xhilarate) was our design lead.
How did you come to work with Xhilarate?
We knew someone who had worked with them in a different space at a antecedent job.
What is the terminal result of working with Xhilarate?
While that particular project began in August 2019 and has wrapped up, we program to last working with them on a project-by-project basis.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
Xhilarate went over and over to liberate the clear results that we needed. The level of leadership buy-in was a clear measure of their power to liberate. Typically, there are wearisome layers of approval, but the fact that their work was fastly approved by the many layers of our treatment committee indicates their achievement. In accession, they responded and adapted very well to feedback.
How did Xhilarate accomplish from a project treatment standpoint?
They accomplished very well. They followed up behind each call with notes to clarify the liberateables we discussed. They ensured that everyone was kept up to date with project progress. They never hesitated to jump on a phone call with us to gather our thoughts.
What is (from your point of view) the key factor to pay observation while intercourse with Xhilarate?
The despatch of their liberatey, as well as how fastly they adapted to feedback, were both unappropriated.
What aspects of their work would you like to get improved?
No, I can’t ponder of anything.
Do you have any advice for possible clients?
I wonderfully commend them!
