How State Farm helps life go right for customers nationwide.: YML Digital Strategy project at Qualified.One

How State Farm helps life go right for customers nationwide. by YML

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Insurance doesn',t have to be complicated — neither does banking.


But when State Farm covers one in six cars on the road, offers life insurance, home insurance, and full-service banking, that’s a big ask for a single app. YML was brought in to distinguish State Farm',s digital experience from any, and every, other App in the space.



only did we deliver an original strategy and design, we ensured State Farm’s digital experience, specifically their mobile App, lived up to their brand promise — here to help life go right®.


By combining banking and insurance, the App takes on two of life',s biggest needs with an eye-catching, customer-centric design. The app empowers customers to deposit a check, pay their insurance bill, request roadside assistance, file and track claims, and much more…all from their phone, when and where they choose.


Developed using Android and iOS best practices, the app features many breakthrough innovations, such as a photo damage estimator that lets drivers take a picture of their damaged vehicle, which is then used to write an estimate, a claims AI-driven chatbot to guide them through the claim filing process, proof of insurance cards available without even logging in, and a quoting process comparing creative policy options.


YML is proud to have helped millions of people every day.


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