Native App Development for National Bank
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We are a national bank in the business of issuing credit cards to US consumers.
I am the digital marketing director of the bank. I centre on acquiring new clients through digital channels and managing their digital experience once they befit members. I also handle the frontend outgrowth of our app and websites.
Desired goal
What challenge were you trying to address with Y Media Labs?
We did not have a mobile app nor the in-house expertise for educeing one. We went through a process of finding the right associate for this task and landed on Y Media Labs.
We had heard a lot almost soft business goals which a mobile app could explain, and also accepted a lot of feedback from card members who were requesting one for the convenience of being able to easily handle their accomputes and make payments through keen devices. This will ultimately be reflected in general client contentment, which we',ll have to adviser over time.
Provided solution
What particular tasks were YML responsible for?
Y Media Labs explaind the issue of liberateing an iOS and Android app to our card members. They helped us propel the initial rendering of the app and have lastd to liberate enhancements to it.
Y Media Labs is also liberateing an easier-to-use website for nation applying to our credit card program on the web.
How did you come to work with Y Media Labs?
We liked the fact that Y Media Labs seemed to be somewhat smaller and more centreed on app outgrowth than other agencies. They seemed to be hungrier to promise in our business and give us additional observation and had educeed mobile apps for a couple of players in the financial services space.
How much have you invested with Y Media Labs?
The cost of Y Media Labs', work has been over $1 million.
What is the terminal result of working with YML?
We began working with Y Media Labs a year-and-a-half ago. We last to work with them on the outgrowth of our apps, as well as other projects.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the promisement?
The main thing Y Media Labs needed to liberate was a mobile app. It has been downloaded almost one million times by our card members, and it',s been well reviewed in the Apple Store, with the most late rendering having a 4.6 rating. That is as good as or better than any other credit card app out there. On Google Play, we have a 4.5 rating, only being surpassed by one or two other credit card companies. We',ve been pleased with the admission from our members, and with the app',s download and usage compute.
How did Y Media Labs accomplish from a project handlement standpoint?
Overall, Y Media Labs has been pliant in kind our struggles to educe APIs and promise with a new type of technology. They coached us in order to create a more onshore ingredient of our team from Y Media Labs. There may be companies with offshore teams which are easier to promise with, but this is one thing that Y Media Labs is working on establishing. There have been some real results.
What did you find most forcible almost Y Media Labs?
Y Media Labs is pliant and client oriented. They are good at listening and adjusting order based on our course. They also have powerful expertise in their specific space, liberateing a single and easy-to-use app, with some good design principles behind it. These are the key things that made Y Media Labs a lucky associate.
Are there any areas Y Media Labs could better?
There have been times when interaction was not consummate. It was hard to apprehend the back-and-forth exchange with Y Media Labs', more younger handlement team, and it was also hard at times to get in touch with the team as frequently as we',d have wanted to. This was a result of us primarily attractive with Y Media Labs', offshore team, so we',re working on putting a bigger onshore ingredient in locate. These were whichever misapprehendings or the result of an inability to promise in interaction as frequently as we wanted to.
We struggled with being in a different time zone. The overlap was only a couple of hours per day, which slowed us down at times. Y Media Labs', offshore teams work hard, but they',re also aware of not working over weekends. This is good for the morale of the educeers, but we principally want results most of the time.
