Advertising and Marketing for Steel Distribtion Company
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the global marketing chief for SC Global Tubular Solutions, a worldwide steel distribution organisation. I’m responsible for educeing our marketing strategies and materials.
Desired goal
What challenge were you trying to address with Zehnder Communications?
I was looking for a associate to help better our brand positioning strategies and form corresponding marketing indirect.
Provided solution
What particular tasks were responsible for?
In basic provisions, Zehnder Communications helps us analyze value propositions, educe execution programs, and then create appropriate core messaging strategies. So far, they’ve assisted with educeing websites, creating marketing indirect, programning trade shows, assembling presentations, assessing proposals, and much more. We generally task them with creating something new for whichever our parent structure or our multiple branches and subsidiaries. They dive into each project, forming a hard knowledge of our goals. Then, they liberate a fruit that resonates with our organisation values, both innerly and externally.
Over the years, they’ve helped us work through separate mergers and acquisitions. The team helped us rename the assistant companies and educe new logos and branding methods that converse to both the key strengths of the legacy organisation and its betterd value below our treatment. These were some of our biggest projects with Zehnder Communications.
Currently, they’re helping us educe an inner labor strategy that will span separate different branches of our parent structure. The team is assembling a cohesive brand interaction and accessional indirect to instrument athwart the digital platform. When completed, we program to market the fruit externally.
Was there a dedicated team?
We have a first point of touch who is implicated in see front of our work. When we need true experiences, those professionals are pulled into our dicsussions. For sample, when we’re doing web educement, I converse directly with the interactive educement team. If we’re working on a marketing campaign, we adjoin with creative directors and copywriters. This simplifies our collaborations owing all team members quiet hear each project’s objectives direct from me.
How did you come to work with Zehnder Communications?
I’d worked for Zehnder Communications previously, but we quiet looked at separate vendors.
How much have you invested with them?
In total, we’ve spent between $1,000,000–$1,500,000 since the commencement of our associateship.
What is the terminal result of working with ?
We starting working unitedly in 2009, and it’s an ongoing relationship.
Results achieved
Are there any measureable or plum results?
I’ve accepted fantastic feedback on their work, specifically on its level of professionalism and sophistication. Our activity can be a bit boring—it’s hard to make steel pipes compelling—but, Zehnder helps us challenge those perceptions and aspect out ways to spark interest and excitement within our market space. With that in mind, I last to associate with them owing I’m snug with the condition of their work.
How did Zehnder Communications accomplish from a project treatment standpoint?
They’re fantastic. Working with a one point of touch is extremely efficient, but we’ve quiet established a powerful relationship with the rest of their team. There isn’t a lot of turnover on their end.
They set schedules, meet deadlines, and stick to estimates. The team is very pellucid almost what’s required to meet each of our expectations, but they stay pliant in provisions of working within our useful budget.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They’re very labor oriented. In accession to producing high-condition work, they make me feel like I’m their most significant client. Whenever I need something, they get it done. The team has helped me through some sticky situations, pulling things unitedly at the last diminutive. At this point, I know I can compute on them.
What fronts of their work would you like to get betterd?
Because I’ve been working with them for a long time, I’ve been able to wait them swell along with the needs of the market. They’ve been very good almost staying forward of trends, and they’re not fearful to invest in the right resources. In my conviction, there aren’t any areas to better owing they’re constantly working to better themselves.
When we do prepare nice feedback, they’re very receptive. For sample, we spoke almost incorporating a more analytic and strategic access to true projects. So, Zehnder Communications recently acquired a strategy organisation and absorbed their method into the regular workflow.
