Advertising Campaign for Mobility Authority
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the ruler of aggregation relations for the Central Texas Regional Mobility Authority. We are a government agency serving the citizens of Williamson and Travis Counties in Austin, Texas. We create transportation projects, predominantly toll facilities, in that area.
Desired goal
What challenge were you trying to address with Zellmer McConnell Advertising?
We were edifice an express lane method on a heavily congested highway, and we were trying to make sure that the aggregation was conscious of how that express lane ease would act. Having a number of sole characteristics, we wanted to advise a smooth aperture process when the lane opened by familiarizing the aggregation with how it would act and how the tolling would work.
Provided solution
What particular tasks were responsible for?
They were in direct of developing messaging and interaction tools to get the open to apprehend the benefits, as well as how the express lanes would office. This implicated centre groups and putting unitedly a media outreach program including advertising athwart different types of channels. There was also a expressive centre on collective media including Facebook and Twitter and digital online advertising. They handled all aspects of the program from investigation and interaction outgrowth to coordinating the origination of print and video, as well as strategizing placement of those.
In provisions of collective media, we had a weighty emphasis on Facebook and some of the other channels that Facebook participates with. We also had widespread digital advertising on website platforms such as ESPN and USA Today.
We did transmitted advertising as well, including TV, radio, as well as some print. There was a broad-based access in provisions of the media that was used, but there was an emphasis on digital media since it is, to some grade, more affordable and easier to measure the results.
The agency also oversaw the outgrowth of a landing page for the website. The website was intended to prepare information almost how to use the ease that was in the process of being opened.
How did you come to work with Zellmer McConnell Advertising?
As we are a government agency, we have to go through a procurement process. We went through a scoring process with a choice perpetratetee and did interviews. Based on that scoring process and those interviews, we felt that they were the best fitted for the work.
How much have you invested in them?
It was in the range of $600,000–$700,000.
What is the terminal result of working with ?
The work began in October 2015, and the work is ongoing, but it is a time-based contract.
Results achieved
Are there any measureable or plum results?
We accepted real feedback from the aggregation and nation within the activity touching the work we exhibitd. When the ease opened, it did so with relatively few issues for a project of this type, which is rare, and nation seemed to apprehend how it acts. That indicates that the interactions, outreach efforts, and advertising that they supported us with were lucky and had a real contact on the project aperture. Other projects about the country have been challenged when aperture owing these projects are different and sole.
How did Zellmer McConnell Advertising accomplish from a project treatment standpoint?
They are a good team to work with. They are easygoing and answering, and it was enjoyable to work with their team.
They use Basecamp as a tool to track the origination of materials and to gather feedback from our team.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Their creativity and soleness, like with any agency, is a team access. If you are ready to perpetrate to working with them, they can exhibit a good fruit, but it does take a collaborative access for that to befall.
What aspects of their work would you like to get improved?
No, I don’t ponder so.
Do you have any advice for possible clients?
Be ready to collaborate and make sure they apprehend your needs plainly. Help lead them along, and you will have a good result. It takes a readyness of both parties to work unitedly to fix there is a wide apprehending of what is being sought by the client.
