Some details
Pulling from experience in e-commerce development and creating complex systems, the Exadel Software Development Team was able to build Fanatics a code base with a consistent structure that could flex to meet their rapid growth needs. A unified platform and code was required to handle their growth more efficiently than their previous server-based solutions. A unified code improved the consistency of their websites and the user
experience, as well as made new sites easier and quicker to create – saving on valuable internal resources.The new Fanatics platform included a robust database to support their large customer network, multilayer navigation to improve usability, faster access to merchandise, and integration with multiple payment processors. All of these improvements decreased the time it took to move a customer from browsing to purchase without sacrificing user experience, and resulted in streamlined expansion of Fanatics to affiliate sites.