About Plaid Swan Inc. Media Buying company in Cedar Rapids, United States
Plaid Swan is a female owned and operated, full-service marketing communications firm. We create and implement influential marketing, media and creative strategies that drive traffic to your business. Strategy matters. Let us guide you through your messa
Betsy serves as your marketing expert and leads the creative and account teams. Betsys tourism and gaming background and previous experience and passion for marketing showcases her as an integral piece for the development of your strategic campaign.
With over 20 years of experience Betsy has held the position of Corporate Managing Director for a large media firm with three ad agencies positioning them as premier agencies in the Midwest. She also has previous experience as a creative director copywriter public relations specialist and strategic planner making her the ideal fit for your organizations needs.
Simply put she knows how to drive a business to success.
I strive for open honest communication. These values guide all of my actions and decisions. I take my work and relationships very seriously; however I believe that people that work together should enjoy the experience. Life is better with positive relationships. – Betsy McCloskey
Vickis passion for media attention to detail and love of research have led her to become one of the most well-rounded media strategists in the Midwest. Vicki is Plaid Swans resident traditional and new media expert and leads the strategic approach for all media digital social media goal setting and analysis of client campaigns.
Prior to starting Plaid Swan Vicki held the position of Director of Media Communications for a large agency. Over the past decade Vicki has been instrumental in the development and implementation of regional and national campaigns.
Where Vicki truly shines is the ongoing analysis of advertising campaigns. She has earned the reputation for being tough but fair with the vendors she works with. Clients have come to rely upon Vickis attention to detail to ensure they get the most from every advertising effort all placements run as expected and every dollar is accounted for.
I am passionate about media—any form of media. I find the psychological emotional and cultural aspects of media fascinating. I love analyzing how people consume media to identify the best manner to communicate with them. I am always willing to explore a new concept or idea and definitely love to reinterpret traditional media in a new way. – Vicki Dirksen
Each step of the campaign will be approached with a promise to stay within budget and deliver on time. Projects are added to our traffic system and monitored by your account manager. Our top priority is keeping your campaign on schedule by staying in communication with our clients until the job is done.
Our approach starts with an honest conversation about your company as well as your strengths and weaknesses. With a clear understanding of your business we will be able to work with you to identify realistic measurable goals and a strategy for your marketing media creative and public relations efforts.
We have put together some commonly asked questions to give you more information about Plaid Swan and the services we offer. If you have a question that you cant find an answer to please contact us today!
Lines are meant to be crossed and for that reason plaid symbolizes the commitment and creativity we put into our work. We get great results because our team pushes for unique marketing tactics that get your business noticed. For more information about Plaid Swan click here.
While we started in Dubuque Iowa we have migrated south (as most birds do). Our office is located in Downtown Cedar Rapids south of 1st Avenue near the Ground Transportation Center.
As a full-service marketing communications agency Plaid Swan offers services that will help your business plan implement and get the results you want to see. From the first meeting to the final deliverable we employ a strategic process that fosters creativity and makes an impact. Click here for a full list of our services and what they entail.
Prices vary based on type and quantity of services needed. Each step of your campaign strategy or video will be approached with a promise to stay within budget and delivered on time. Contact us to see which services can be utilized to fit your budget.
Call or contact us today and well get a meeting set up. This can be face-to-face at our office or a coffee shop over the phone or via Zoom. Tell us what works for you.
Products: Marketing, strategic planning, media planning and placement, creative, social media, entertainment booking, web, social media.
