About VisionWorks Engineering, LLC Product Design company in San Diego, United States
Truly innovative products by nature need a more flexible product development process. Rather than using a traditional a€’ complete and rigid a€’ project plan flexible product development allows for changes in the product being developed.
The key to success in new product design is employing tactics that allow making decisions later while keeping the cost of changes low. For example we use system architectures with modular subsystems to help insulate changes. We find it best to make smaller subsystem prototypes for experimentation and iteration. Our team of multi-discipline engineers communicate regularly with the client to share findings and get feedback. This enables us to keep momentum while options are explored and selected.
New product development is traditionally broken up into the following phases: Ideation Concept Development Detail Design Prototype Test Production. Each phase in the development of a new product has an activity and a deliverable. The deliverable from one phase becomes the input for the next. Gates are the major decision making points in the development process.
The first major gate is the Preliminary Design Review (PDR). It is held at the end of the Concept Development phase and is used to demonstrate that the preliminary design meets the requirements. It establishes the system architecture and basis for the Detail Design phase.
The Critical Design Review (CDR) is held at the end of the Detail Design phase. It ensures that the final design meets the product requirements and is ready for release for initial build and testing.
Incremental change product development projects benefit the most from the Phase-Gate process. However much of the effort in developing a new product incorporating new technologies can also use a Phase-Gate project approach. We typically only use the flexible product development approach on the subsystems that are likely to change during the development process.
For many product development companies the primary goal is to generate a product design that meets the Product Requirements Document (PRD). This is the a€˜contracta€™ between the client and the engineering services company. It is imperative that the engineering company deliver in this regard. However oftentimes the specifications arena€™t complete or can be somewhat arbitrary. Additionally the true needs and wants of the customer arena€™t always readily apparent from the PRD.
At VisionWorks Engineering we sit down with our clients for a brief but intense workshop where we seek to fully understand the unique needs and wants of the producta€™s end user. Once they are articulated and documented the engineering team can precisely focus their product engineering activities and make better decisions throughout the design lifecycle. The end result is a new product design that delivers a superior user experience.
The single most important aspect of outsourcing product development is communication. This is where VisionWorks Engineering shines. From the kick-off meeting to the final hand-off we constantly seek to understand our clienta€™s needs and wants for the product priorities in trade-off decisions and testing and feedback on designs. We provide prompt and accurate information on project status next steps and perceived cost schedule and design risks.
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