About The Abbi Agency Branding company in Reno, United States
Problem Solved. Beautifully.
Like we said The Abbi Agency is designed to do one very specific thing very very well: solve problems. To do that weve created an operating structure thats fluid nimble and adaptive one that allows us to seamlessly integrate vital expertise to meet whatever challenge might be at hand.
The majority of businesses go through the process of auditing their brand when they have a vested interest in making a change within their organization. Maybe theyre rebranding or refreshing their current look. This would be a perfect time to analyze your current brand and see where it has shifted since its inception.
Your brand touches every part of your business and every part of the consumer experience. Therefore brand research must be ongoing to confirm that your brand continually builds equity and gains value in consumersminds. There isnt a place on your companys balance sheet for brand value but its a powerful business asset that deserves to be prioritized and researched on an ongoing basis.
Effective brand positioning begins with determining the existential reasons behind your brand. Only when your brands ’why’ is defined can you hope to truly win both the hearts and minds of audiences. With a unique balance of emotional and functional capital brand equity is strengthened while current and future brand appeal is bolstered.
Standards are set to guide visual and messaging consistency across channels including voice tone and internal and external communication guidelines.
At this stage many agencies wash their hands clean and turn the chapter. For The Abbi Agency this marks the beginning of a cyclical process where evaluation is constantly used to inform inspire refine and enhance the overarching brand strategy.
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