Some details
Our client, a NYC based global branding agency, was creating an ebook that detailed the social media posting habits a prominent influencer.
We were brought in to provide text analytics that drove the narrative and bolstered the creative insights.
Using an archive of all tweets from these influencers, we were able to identify:
- patterns in frequency,
The impact was a data-driven creative guide for marketers to learn from, be entertained and put into practice.