About Upswing Creative Branding company in Saint Paul, United States
Once youve located the message every creative activity flows from it. But the message is a wily character who hides in the shadows. Sometimes we find it buried in an offhand comment. Other times we spot it over there behind the dustbin on the manufacturing floor. Often we find it flattened under layers of corporatespeak and office politics.
At Upswing weve mastered the art of finding the message. We thrive in organizations with complex products and services. We love talking to engineers technicians and nerds of every stripe trying to soak up everything they have to tell us. We love marketers too of course (have you read the letter?) and we even love your creative briefs (sometimes).
Well use all these insights to get at the heart of the message — and build complementary creative around it.
The world you work in is complicated — and without an ear for the essential its easy to get swept away in the little details. So once weve gathered all the intel on your brand we dive into the second phase of discovery: distillation.
Which ideas that youve shared with us will resonate with your audience for this project? How do we capture and convey them in a way thats easy to understand? As we answer these questions the message starts to take shape — and then the real fun can start.
Great ideas cant create impact until you pull them from the mind and into the world. Thats right; were talking about production. Blame it on our video background but we love to produce — especially on projects that demand precision attentiveness or terrible jokes.
Were seasoned pros at managing every step of production from creative execution to project management. That means we deliver each asset you need — always on time and on budget — with no hand-holding required. (You can still hold our hand but only if you really like us.)
Upswing founders Josh Whitcomb and Chris Fink started their journey with a single goal: make a living creating videos. Between Chris background in journalism and Joshs former career in corporate marketing they had ample production chops which slowly evolved into branding and messaging expertise over time.
As client needs expanded so did our team of tight-knit creatives. Today Upswing Creative is a full-fledged creative agency — comprised of the talented people pictured here:
At Upswing Creative we work with a range of brands in the essential products and services industries. Our clients embrace message first marketing and take their work seriously — but arent afraid to have fun when the moments right. If that description suits you then we will too!
