Some details
Goals:
As one of the global leaders in sporting goods, adidas Group partnered with Cybba to address the following:
• Website Abandonment
• Increase Online Sales
Results:
Utilizing Cybba’s onsite engagement solution, adidas engaged visitors with customized messaging when they showed intent to leave during different stages of the customer journey. Specific
campaigns were built out to target users as they moved from the product category pages to the checkout page.
• 16:1 ROI
• $2.9M+ in Recovered Sales
• 22k+ in Total Conversions