Some details
Goals:
Cybba analyzed the 365 Tickets USA site and found that their cart pages had the highest rate of abandonment. Cybba created a strategy that addressed the following:
• Re-engage visitors at the point of website abandonment
• Retarget abandoned users to complete their purchase
• Increase the
average order value of online ticket sales• Maximize brand exposure by turning customers into brand ambassadors
Results:
Using both on-site and off-site re-engagement strategies, we created multiple touchpoints to enhance the overall user experience, rather than disrupt it, ultimately resulting in:
• 33:1 ROAS
• $250k+ in Recovered Sales
• 56% Average Email Open Rate
