About Spinach Australia Social Media Marketing company in Melbourne, Australia
Spinach is a full service thoroughly integrated agency with capabilities in advertising strategic planning digital data and media. We were born in 1999 with one founding principal - to help our clients grow stronger. We champion a new approach called Consentric Thinking™. It focuses on people and what matters most to them.
We work in all mediums with a proven 20-year track record in almost every category. We combine the skills below to provide an interdisciplinary approach that makes big things happen quickly efficiently and without drama.
Most data looks at the past. We use it to help us look forward. We have the systems and platforms to identify insights and find opportunities for growth.
Were a truly integrated agency focused on single cross-platform solutions. We dont create traditional or digital campaigns we create campaigns for people.
We dont just think up stuff we make stuff happen. On time and on budget. We have full in-house production capabilities including print digital video and editing.
In a digital world great design influences the way people interact with brands. We attempt to solve branding or communications problems in the most elegant way possible.
As technology evolves we seek to find new ways to help our clients grow. We also help bridge the gap that often exists between marketing and IT teams.
We help clients leverage owned and paid social media by creating campaigns and assets that establish meaningful engagement and influence purchase intent.
We lift the cloak on the dark art of SEO to ensure client websites are fully optimised so search engines value them as authorities in their field.
At Spinach Search isnt a stand-alone service our Google-certified search team works as part of our integrated offering to ensure campaigns perform in every channel.
Were often asked where did the name Spinach come from? When we opened our doors in 1999 agencies used acronyms that made them sound like law firms (most still do). We wanted to create an agency with a single-minded focus to help our clients grow stronger. So we tried to think of a name that would communicate our raison detre succinctly elegantly.
In the end Spinach was given to us on plate by a six-year-old girl. Seeing a mountain of violently scrunched paper on the dining room floor the little girl walked towards her father and asked What are you doing Daddy?
The father lifted the little girl to his lap and wondered how he was going to explain the complex problem he was struggling to solve. Eventually he said Darling were trying to think of something that tells people well help them grow big and strong. The child looked at the mountain of paper and said Oh Daddy thats silly everyone knows Spinach helps you grow big and strong.
