About JB Communications Digital Strategy company in Santa Rosa, United States
JB Communications, a veteran in the Medical Marketing industry since 1984, incorporates a full spectrum of marketing modalities individually tailored to meet the needs of clients. Some of our strategies may include, a dynamic website, reputation managemen
Redwood Family Dermatology (RFD) are leaders in the management of skin disease and skin health. The six RFD dermatologist are committed to clinical professional ethical and academic excellence through active engagement in ongoing medical education sensitivity to patients needs and community service.
JB Communications was commissioned by RFD to bring awareness to the expanding practice through social media. As a practice that has never before been involved in social media our challenge was to build a bridge from the world of dermatology to the everyday person by creating a comprehensive content management program. JBC was also given the challenge of designing and implementing a reputation management program. At the same time all of providers under this group had neglected to manage their professional profiles on review sites and as a result they had fallen well below standard industry ratings.
We worked closely with the physician group to develop an annual content management program that would educate the practices target audience about the services they provide. This included using platforms such as Yelp Healthgrades Ucompare.com Linkedin Youtube Vitals and Google. We also designed a doctor review feature exclusively for RFD on the associate website; NCMA called Pulse Reviews. Its purpose is to collect reviews directly from their own patients and make them visible to the public. This feature helps to drive interest to their services and validate their expertise while optimizing the searchability of the practice.
The RFD social media program has proven to be very successful. Our efforts helped to attract hundreds of followers using a specially devised content management program that is both educational and entertaining. This in turn assisted with driving people to both the practice website and their profiles on NCMAs website which helps to generate greater SEO resulting in more patients calling for appointments. The reputation management aspect of the program has also proven to be highly successful in a short period of time. Our process has helped to raise the scores of both doctors and the practice on physician reviews site to at or above industry standards. This has also led to more patient referrals and a positive online image.
Since 1987 JB Communications has believed in the power of Creating Positive Connections.
We believe in concepts and brands that attract positive attention build confidence inspire true loyalty motivate action and ensure ultimate success.
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The priority of the JB Communications Team is our clients, many of which have been with us for years.
