About SparkFarm Media Buying company in Dallas, United States
With us youll get focused fresh and seasoned marketing experience – with personal attention. Weve each spent years in our fields building lasting relationships and gaining industry insights. We work closely with clients to develop custom solutions that answer a need and plant a flag in the marketplace.
At the age of 7 Carries family lemonade stand was featured on the local news for raising $7.62 for charity. Thus began her fascination for PR something shes excelled at ever since.
Carrie immerses herself in clients businesses to understand their brand and needs target audience and how to match up the brands business objectives with its PR. Shes gotten her clients coverage in the Wall Street Journal USA Today Mashable and The New York Times. Shes led media tours in New York and London landing placement in leading industry publications.
In addition to serving Dallas clients like North Texas Giving Day Encore Park and Commit Carrie established SparkFarms Austin office serving clients like Sustainable Food Center Patricias Table (now Beeline Market) and Foster Angels of Central Texas and Vinventions.
Carrie has a Bachelors Degree from UT Austin. Shes an active volunteer with Junior League of Austin and serves on the Advisory Board for Broadway National Bank and the Board of Directors for the Sustainable Food Center. In her free time (seriously) youll find Carrie outside listening to live music or running around Lady Bird Lake.
Christine is a master of public and media relations with over 24 years of experience. As a published journalist with over 15 years of PR expertise and a knowledge of all facets of marketing Christine has seen it all. A marketing Swiss Army knife she has the tools to solve any challenge. Shes done just that for Fortune 500 companies like Cargill and TXU.
Match that experience with a healthy disregard for the word ’cant’ and you get a sense of Christines impact on clients businesses over the years. She got the Dallas CVB on Good Morning America. She helped to transform North Texas Giving Day into a force that generates millions of dollars and impressions; opened the ATamp;T Performing Arts Center with thousands of local news stories; landed Museum of Nature amp; Science on a national stage; opened another museum before it had walls; reinvented the medieval woman; took the stink out of poo; and re-engineered a companys 100-year-old approach to philanthropy.
Before co-founding SparkFarm Christine oversaw nonprofit PR accounts at The Richards Group as well as held pivotal marketing positions at the Museum of Nature amp; Science and TXU. Outside of work she loves spending time with her family and striking fear in tennis balls.
Lexie and marketing came together in a happy accident. As a math whiz her career got its start crunching numbers on Travelocitys finance team. Through a project analyzing the ROI of search data (nerd alert) she found her interest in the front-end of the customer life-cycle.
Upon earning her MBA in marketing from SMUs Cox School of Business she sought opportunities to merge her new-found love for marketing and entrepreneurship with her financial and strategic background. She has led marketing initiatives for industry-leading companies such as Essilor and American Airlines where she oversaw the airlines multi-million dollar traditional and digital general advertising and ’Be Pink’ breast cancer awareness campaigns. Her previous work in branding product marketing and merchandising products via digital promotions and social media set Lexie up for success at SparkFarm where she is building the firms digital arm helping clients such as Casa Fiesta Cenikor Girl Scouts of Northeast Texas Orthopaedic Institute for Children Texas Capital Bank and more.
Outside the office Lexie loves travel yoga and spending time with her family.
Taylor is an accomplished media strategist with over 24 years of experience. Shes worked with large and small clients from established brands to startups and done it all – from national magazine covers to local laundromats and radio remotes.
An unconventional thinker armed with deep media knowledge Taylor gets how an audience connects to a brand through the right media. Her time with The Richards Group gave her valuable experience with Chick-Fil-A Nokia Continental Airlines Corona Beer and a host of other clients.
As a SparkFarm co-founder shes been instrumental in connecting audiences to brands like Red Mango Cargills Rumba Meats Nationwide Childrens Hospital Betty Ford Center and Texas Capital Bank. Outside of the office you can find Taylor running either for fun or after her 13-year-old son.
Kathryn has over 15 years of experience in marketing brand management account development finance and research/analysis. Prior to SparkFarm she spent a decade at Mary Kay focusing on brand development and marketing for the international markets. Shes also well-versed in the healthcare restaurant/retail and advertising industries.
Kathryn lives to optimize marketing budgets and enhance customer perceptions through content on social media websites podcasts and more. Its that knack that drives results for her influencer marketing campaigns for clients like Girl Scouts of Northeast Texas and North Texas Giving Day.
Kathryn grew up in Dallas and studied International Business at Texas Christian University where she earned a BBA and MBA with emphasis in marketing.
She has a passion for travel and is also a rock star mom with two boys.
SparkFarm is registered as a women-owned business with the State of Texas Historically Underutilized Business (HUB) program.
