About Wax Custom Communications Social Media Marketing company in Miami, United States
Wax Custom Communications represents premier healthcare clients delivering marketing communications strategies that build engagement and brand loyalty. Weve played in the healthcare and financial services industries for 30 years and have made it our business and passion to bring creativity to two industries that have not always been recognized for it. In the process weve earned more than 1500 awards – and engaged some very happy clients along the way.
Headquartered in Miami with West Coast representation in San Diego – were a full-service independent shop with an experienced staff of brand and digital marketers strategists designers media specialists and unconventional thinkers who specialize in advertising and marketing for healthcare professionals and organizations within the medical industry. We take the ’independent’ part seriously because it means we only answer to our clients business and to the culture weve built. That independent spirit drives us to ’think different’ for our clients and for ourselves every day. And thats something were proud of.
We invite you to learn more about us and to arrange an introductory conversation to learn more about each other directly. Lets do some unforgettable work together.
President amp; Founder
Twice nominated for the Pulitzer Prize Bill spent nearly 10 years at the New York Times Company and then worked as a magazine photojournalist. His work has been published in Time Forbes Newsweek Elle Sports Illustrated and hundreds of other publications. He has created book covers for publishing houses such as Random House Bantam Crown and Putnam. The youngest person to be named ’Photographer of the Year’ by the National Press Photographers Association Bill founded his company in 1987 drawing on his prodigious background and extraordinary design sense to bring a unique creative approach to traditional and digital marketing.
As President Bill oversees every aspect of marketing communications and strategic planning for Wax Communications. Central to this role is the development and execution of innovative multichannel marketing strategies designed to drive brand awareness support key business initiatives and strengthen the companys role as a thought leader in the industry both online and offline. He holds a bachelors degree in engineering from the University of Florida.
Managing Director
People who know Craig often describe him as a ’people person.’ And theyre right. Whether mentoring and guiding account service teams developing compelling healthcare communication strategies finding ways to streamline operations or teaching college freshmen the principles of marketing he always takes a people-first approach. His 20+ years of professional experience have taught him many things including the value of putting himself in the shoes of others and thinking critically about their motivations and desires. It has also helped him develop an in-depth knowledge of all aspects of branding marketing analytics web development and communications.
Craig holds degrees in international business business administration and marketing from McKendree University. He has worked on both the agency and client sides as a strategist researcher writer planner and account manager for brands like Humana Seagate Louisville Slugger Crosley U of L Health Care United Way Louisville Ballet Habitat for Humanity and many others.
As managing director Craig oversees day-to-day operations facilitates the growth and development of team members contributes to client strategies and guides business development activities.
Creative Director
Jimmy has worked in a variety of industries and sectors including health business and publishing. He started his career in New York where he worked on projects for Bed Bath amp; Beyond Galleries LaFayette Mande CUNY Verizon and Columbia Records. He was also the art director for the magazines Budget Travel Nick Jr. Rachael Ray and Real Simple.
Since moving to Miami in 2010 his creative energy has been instrumental in the formulation of powerful brand and awareness campaigns for many Wax clients including Richmond University Medical Center South Nassau Communities Hospital Mt. Sinai South Georgia Medical Center Humana AvMed and more.
As Creative Director Jimmy is responsible for defining brand identities developing creative concepts and directing artists and photographers. His most important role is leading and inspiring the Wax creative team toward finding strategic and beautiful solutions to our clients challenges.
Marketing Manager
The agencys very own ’Swiss Army knife’ Amanda is one of those unusual people who is almost equally right- and left-brained. That means she brings to Wax a balanced blend of creative and analytical thinking – along with a unique perspective a background in healthcare digital marketing and a degree in health services.
Amanda is a nerd at heart who once worked for a private investigator. She spends much of her time digging through marketing analytics demographic and psychographic data and GIS mapping for clues and insights to help the Wax team dream up omnichannel marketing strategies and healthcare advertising campaigns that motivate and inspire healthcare consumer decisions.
Fluent in English Spanish and HTML (thats a language right?) she contributes to Waxs agency email marketing and website development capabilities. As if that wasnt enough Amanda also loves leading the Wax Wellness initiative on #MotivationMondays to promote health and wellness within the agency walls.
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