About Snobal VR Development company in Melbourne, Australia
Snobal was founded in 2014 with the simple premise of making it easy for business to use virtual reality and augmented reality (XR) to solve mission critical problems.
The company is one of the worlds earliest technology companies working exclusively in virtual reality for business.
In 2017 Snobal was profiled as one of the leading Australian technology companies transforming the construction sector in an industry report produced by StartupAus in collaboration with Aconex Lendlease EY and the Victorian Government.
Today the company has a fast growing team and offices in Melbourne and Singapore. It is a journey that is still evolving.
Snobal co-founders Ann Nolan and Murray James. Photo: Chris Hopkins.
Snobal is part of a story that began nearly 40 years ago.
In May 1984 Jane Snowball a 72 year old grandmother from Gateshead UK put an order for margarine cornflakes and eggs through to her local Tesco from her television remote control.
She was part of a local council program – The Gateshead Shopping Experiment – to help the elderly with mobility problems. At the time little did Jane Snowball or indeed Michael Aldrich (creator of the technology through which Ms Snowball placed the order) know that she was to become the first person in the world to make an online shopping order from home.
When Ann and Murray came across this article they felt they had found the inspiration for what to call their company.
Snobal.
While not focused on ecommerce or retail per se Snobal is part of this story that began in 1984.
What the next generation brings in terms of the intersection of virtual reality augmented reality and human interaction remains to be seen even within business. But we do know that enabling people to better communicate collaborate and understand their environments and information will be key.
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