About The Sponge Content Marketing company in Australia, Australia
A full service branding team with a digital tilt, who love helping good businesses do more good. The Sponge soaks it all up, and squeezes out the goodness! Brand Storytellers at heart, the team quickly and masterfully get to the heart of a business. They
Weve been developing our impact model progressively since 2016. It began as simple orphan sponsorship because it is dear to our hearts. While we continue to do so it isnt connected to what we do as a business. Thats why we have invested so much energy to design and evolve our impact model.
There are many founders who are struggling with their brand story doing amazing things but without the budget to engage us for help. We cant sit by and let that be the reason they dont succeed. So we have developed three ways to help. Our three streams of positive impact.
These translate to our impact initiatives called our Impact Karma Seed Double the Goodness Grant and our Monthly Marketing Munchies.
The outcome we seek for all those we help is that their brand story and marketing is so damn good that it helps them achieve massive business success. And by virtue of this success massive positive impact!
Luke has lead The Sponge since founding it in 2001. He has evolved through many phases including roles as creative director digital strategist and concept development.
A trained brand designer with approaching 20 years experience he has helped companies transform and start-ups launch. He now directs brand story crafting brand strategies and oversees all work at The Sponge.
Discovering years ago that story is the heart of a brand set Luke on a path of brand storytelling mastery. It is central to the work he does – Helping businesses find and articulate their purpose values and authentic brand story. He is dedicated to helping good businesses and organisations transform into better brands. To help brands authentically engage with and positively impact more people. His mission is to help truly good businesses do more good.
Once those brand basics are crafted, their strategic team will help you define a brand and digital strategy to reach these people. With a talented team spanning digital and print design, content marketing, social media and SEO/SEM, and developers, you’re
