About Taylor & Grace Digital Strategy company in Melbourne, Australia
In 2006 Taylor amp; Grace began with a mission: to help you find your brand mojo. i.e. the secret sauce the X-factor the je-ne-sais-quoi that makes you truly remarkable to your staff customers and partners and makes you stand out.
Most organisations dont give their brand the attention it deserves resulting in a lack-lustre impact. Impassioned by this massive missed opportunity we assembled our dream team of creatives and strategists and have been working towards this ever since.
How we work
We take a personal approach to all the work we do and partner with you to create refine transform or activate your brand and help you make your mark on the world. Whether its expressing your remarkability making you visually stand out telling arresting stories or creating unforgettable experiences we believe in a brand strategy-led process. We leave no stone unturned in our brand strategy process with our work always built on a solid foundation of brand research workshops and our teams vast expertise.
How we think
The concept of reinvention is inherent in brand work and we are always looking for better ways to do things both for our clients and for ourselves. We make sure we look at our work through as many lenses as possible: a business lens a creative lens a customers lens your staff and stakeholders lens as many as we can find. By looking at your brand from every angle we can approach challenges and deliver solutions holistically. We work across a variety of industry sectors and love throwing ourselves into new challenges and arenas.
We believe that branding must no longer be viewed as the stepchild to marketing but rather as a lighthouse for all business strategy; an always-on beacon to illuminate your organisations core. Let us help you discover your brand mojo. This belief underpins our first book Rebranding Branding; Branding for the New Millennium and podcast as well as our regular provocative blog posts.
Dive into Rebranding Branding → Dive on in →Values
We are strong believers of a healthy mix of the head and the heart and are a highly values-driven brand agency. We tend to work with people who share our values which is when things really sing.Playfulness
We believe in being big kids. We foster imagination playfulness and fun which means that our jobs are joyful and full of beer and skittles (literally sometimes).
Simplicity
Enough said.
Collegiality
We know that nobody can achieve all their goals on their own so we align ourselves with other visionary people and clients who share our values to work together as peers towards our goals.
Differespazio
ie space to be different. We encourage personal and intellectual courage by challenging our clients practices as well as our own. We question conventional wisdom and recognise the power in being unusual.
Curiosity
If we were a cat wed be dead long ago. We crave knowledge and actively pursue continuous learning both professionally and personally.
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Level 2 283 Normanby Road
Port Melbourne VIC 3207
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+61 3 9416 2566
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