About Mediacor Content Marketing company in Zagreb, Croatia
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Hello! My name is Aleksandra and Im the founder of Mediacor. If youre interested in my business skills you can check my LinkedIn profile. If youre interested in what Mediacor is read on.
One sunny day just before I turned 28 I thought to myself ’maybe I could be my own boss…’ and I simply bought into the idea. Without a plan an agenda or a waiting list of clients. Coincidentally this was the era when digital channels like Facebook YouTube and digital marketing started to emerge and with them a completely new set of skills that clients required.
So you see the story of Mediacor is quite simple. There was a market need quite a large pool to swim in and I decided to dive in and become a part of it. We hit the ground running right from the start bagged some pretty decent clients and successful campaigns and budgets started rolling in. Some of my favourite digital campaigns that Ive personally worked on were for a brewery the financial industry and several CSR projects. In the early days we even got an Effie award for a campaign for Karlovac Brewery!
Somewhere along the way I was beginning to understand that modern society has a very specific idea of what success in business looks like – you start small work as many hours as possible commit yourself to overtime and unreasonable deadlines and when your business starts to do well – you scale everything up. However this traditional model – running a business focused on continuous growth – is consequently marked with endless stress pressure to grow YoY a high risk of mental and physical burnout and the everyday fact that – well you have just 24 hours in the day. For me this was a breaking point.
I realised that I dont want to own a digital agency with a huge number of employees because I wouldnt want to sit in front of a computer all day and be responsible for the ever-growing overhead large spreadsheets countless travel late night dinners away from my family… all of the things that pushed me further away from why I wanted to start my own agency in the first place – to have enough freedom and to be creative.
I didnt want ’more’. The endless growth strategy which is the prevailing business mindset is considered to be the epitome of ’what it takes to be a success in business’ – solve the problems you have by adding ’more’. Its often thought that anyone who decides to stay small hasnt done ’enough’ to add – more. I did want more but – more life more creativity (and less stress). This is when I realised that Mediacor should stay humble and stay small because time is limited – and on my deathbed I surely wont be thinking ’Gosh I wish Id spent more time in the office’.
Throughout the years as my family grew I focused more on making a comfortable living and moving towards better rather than bigger. Our agencys focus remains the same – delivering a measurable value innovative ideas and a level of service that goes beyond defined goals and KPIs.
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© 2021 Mediacor d.o.o. All rights reserved
Ulica Radoslava Cimermana 48
10000 Zagreb Croatia
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Maybe you'll hire us to create the organizational design of your future digital team. Or “just a little piece of content”. Whatever you approach us with, we'll meet, listen carefully, get to know your audience and work closely with you on solutions that w
