About Lorenzo Bennassar Graphic Design company in Sevilla, Spain
Brand Experience Creative Director
Inmersive 4D mapping in Doha Qatar. - Concept design and creative direction for the International presentation of the Katara Plaza project. A 750 m2 4D inmersive mapping projection (104 meters long by 7 meters high) with twelve projectors of 20000 lux each and 7.1 surround sound. (more details here)
For the last 10+ years I worked as consultant brand experience creative director in Europe United States South America and the Middle East directing teams of up to 60 people for Brands Startups Architects Event companies Scenario Designers a Creative Pastry Chef a Flamenco singer and a Bullfighter.
Since August 2019 I am Creative Brand Design Lead at Lilium a revolutionary on-demand air taxi service that is powered by the all-electric vertical take-off and landing Lilium Jet.
Advertising campaign for Oleoestepa Extra Virgin Olive Oil. - Creativity and art direction for the launch of one of the world#39;s most awarded Extra Virgin Olive Oils produced by a local coop in the south of Spain. (more details here)
From 2012 to 2014 I spent half my time between Europe and Brazil working as creative director at The Heart Corporation a creative boutique in Sao Paulo. Notable work at The Heart Corporation included the Brazilian relaunch of Playboy magazine and KFC and campaigns for Johnson and Johnson. A creative highlight for that client was the Seu carinho pode salvar vidas film which had more than 3.5 million views in just 1 month still their most popular video on YouTube ever worldwide.
YouTube#39;s Johnsonamp;Johnson Care Inspires Care. - Creativity and art direction for a campaign to anticipate blood donation shortage prior to the FIFA World Cup. This video became Jamp;J most popular YouTube worldwide video ever with almost 3.5 million views in just 1 month. (more details here)
In 2010 2011 2015 and 2016 I#39;ve been nominated candidate for the Spanish National Design Award the highest achievable recognition to design and art direction in Spain.
In 2010 I creative-directed the successful online and offline election campaign for the present mayor of Seville Juan Ignacio Zoido.
In 2009 I founded the first Research and Development Department in a spanish agency to look for new ways to help brand building and communication via social networks and other online tools.
From 2006 to 2009 I led the communication of the Plan Andalucia Sociedad de la Informacion one of the biggest information society plans in Europe along with Alain Uceda as partners and founders of Andalucia Lab Com..
From 1998 to 2006 I worked as art director and multidisciplinary creative in advertising design motion graphics ephemeral architecture brand strategy and so on.
Between 1995 and 1998 I was creative director at Saatchiamp;Saatchi Madrid and Barcelona Dentsu Madrid and McCann Erickson Madrid. And from 1993 to 1995 I was creative director at DDB in Chile.
In 1992 I travelled to Milan to work in Ogilvy#39;s european network teaming with Christian Reuilly in Paris and Lluis Bassat in Barcelona.
From 1989 until 1992 I worked as art director in Ogilvy amp; Mather Worldwide New York teaming up with creatives like Rick Boyko Gordon Bowen Parry Merkley Ty Montague and getting to work with photographers like Richard Avedon or Annie Leibovitz.
I started in brand communication at Chiat/Day New York (now TBWAChiatDay) in 1988 the year when the agency was named Agency of the decade by Advertising Age learning from advertising masters such as Bill Hamilton Lee Clow Nick Cohen John Butler Mike Shine and directors David Fincher or Ridley Scott.
Creativity is shared craft. It#39;s not the result of one single person#39;s talent but a team effort in which each and every one of its members are equally responsible for both its share on the project and the project as a whole. Here are some of the names that I have teamed up with during all these years:
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Europe Cell +34 662 320 350
US Cell +1 310 756 7119
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