About B2B International Content Marketing company in London, United Kingdom
B2B International offer all of the services you would expect from an international market research firm, such as: branding research, competitive intelligence, customer satisfaction and loyalty, market entry and opportunity research, product development an
We started as a family-run company having been set up by father and son team Paul and Nick Hague in 1998. Since the very beginning our mission has been to provide world-class insights to leading B2B brands empowering them to make decisions with confidence.
When we started as a company over twenty years ago B2B markets sat very much on the periphery of research circles. Those who attempt to research industrial and commercial markets do so through the lens of consumer research experience. We flipped the narrative and decided to focus on B2B.
In the early years we even had to explain to many people what the term ’B2B’ actually meant. Today we have established ourselves as the largest B2B specialist research firm in the world. Quite simply we have carried out more business-to-business market research studies than any other company in the world – ever.
Following the union with four other world-class agencies to become the Merkle B2B group we have transformed the B2B landscape by creating ’the B2B agency of the future’; providing the worlds first end-to-end integrated B2B solution for the worlds most iconic businesses across all sectors.
Every project at B2B International has strategic implications for our client and is designed to meet specific business challenges. Whether you are looking to better understand the opportunity within a new market assess your new or existing product/service portfolio improve your customer experience or reposition your brand our research can help.
Click here to find out more about the types of research we conduct:
Two of the most important questions our clients ask of us are…
’Have you researched my market?’ and ’Can you reach my target audience?’
At B2B International we focus on researching complex and niche markets and reaching hard-to-reach decision makers. We have covered every industry vertical in every corner of the world. Click here to find out about our experience in your sector:
– Vodafone
– Akzo Nobel
– BP
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Whether you wish to focus on a single geography or require a complex, co-ordinated multi-country study, research into international markets brings a unique set of challenges and it is vital you work with a specialist global research agency such as B2B Int
