About Econsultancy Social Media Marketing company in London, United Kingdom
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Founder amp; President
Ashley founded Econsultancy in 1999. He remains with the business as the president of Centaur Medias marketing portfolio.
Ashley is one of the most influential and connected figures in digital and marketing. As one of the 100+ recommendations for him on LinkedIn reads ’If Ashley doesnt know it – it aint worth knowing.’
Ashley is author of two best-selling books on digital. A columnist commentator and blogger he speaks worldwide on digital and marketing trends and best practice.
Ashley is involved in a number of digital businesses and ventures as investor adviser mentor and operationally outside of his involvement with Econsultancy. including:
Steve oversees Xeim brands including Marketing Week Festival of Marketing Creative Review Econsultancy Influencer Intelligance Fashion amp; Beauty Monitor Oystercatchers MarketMakers and Really.
Prior to this he was responsible for Centaurs Media amp; Events portfolios and Home Interest Division. Before joining Centaur in 2015 Steve held Managing Director roles at WGSN i2i Events Emap Communications (now Ascential) and Emap Consumer Media (now Bauer).
He has experience of running multi-media international businesses in key sectors across both B2B and Consumer markets.
Richard is Managing Director of Econsultancy and specialises in accelerating marketing performance amp; digital transformation.
Richard has worked internationally with The Coca-Cola Company domestically with McDonalds restaurants heading Adult and Family Marketing and before Econsultancy was one of the four equity partners of Oystercatchers. In addition to working in brand marketing Richard has worked for Publicis Worldwide where he led the agencys Pamp;G business in EMEA for several years while running Publicis Groupes African expansion in parallel.
Richard is an award-winning diversity advocate and has been recognised as a Male Agent of Change by the Womens Business Council amp; Management Today as well being ranked in the top 12 men championing women in business by the Financial Times. Vice-Chair of The Ideas Foundation Board Member of Creative Equals Token Man BAME2020 and the first male SuperMomma for SheSaysUK. He is proud to be called a Campaigner for increased diversity in the industry by The Huffington Post.
Stefan manages all of Econsultancys research and content in North America. He is the primary author of over 100 studies exploring topics in digital marketing technology and business transformation with partners such as Adobe Google IBM Microsoft and Salesforce.
Stefans work has been featured in the Wall St. Journal New York Times USA Today NPR CNN CNBC Fast Company and AdAge.
Before joining Econsultancy Stefan was the research director for MarketingSherpa. He began his digital career as co-founder of rich media pioneer Bluestreak now part of Dentsu.
Paul has spent the last eight years helping marketing and digital leaders and their teams adopt a new mind-set and build new skills by developing and delivering multi-channel learning programmes.
Prior to this Paul spent 15 years in operational marketing at Nestle amp; Diageo. His senior roles included Head of Scotch and Luxury Brands for Global Travel amp; Middle East and Beer Portfolio Manager for Southern Africa. This combination of operational experience and capability building means Paul is able to understand and authentically connect with marketing teams at all levels.
Paul loves the outdoors and in his free time can most often to be found running cycling or dog walking with his family which includes an 12 year old boy (George) and identical nine year old twin girls (Ruby amp; Leela).
Sales Director
Project Director
Head of Product
Research Director
As Econsultancys Research Director Laurence Bird leads the content amp; research strategy and team for Econsultancys subscribers.
Previously Laurence worked in Haymarkets Strategy amp; Planning team where she led the insight strategy across the whole group. She joined Haymarket from AutoTrader where she led the customer value strategy and insight team for the #1 digital marketplace in the automotive industry.
Earlier Laurence worked as an independent consultant and held positions at several media marketing and analytics companies. She was Digital Research Director at Time Warner where she led the digital insight programme for CNN International globally including the creation and management of award-winning thought-leadership projects.
Previous to that Laurence was Vice-President at IAB Europe and Head of Planning amp; Research at IAB UK where she worked closely with the CEO and Board and acted as a consultant to the online and mobile industries. She also chaired the IABs Research Council led the research amp; planning team and managed the Measurement Committee.
Before joining the IAB Laurence held several positions at Walt Disney International where she provided quantitative and qualitative analysis and conducted and commissioned projects across all product categories including digital TV films consumer products and theme parks. She was involved in global initiatives focusing on the companys brand management and strategic planning.
Laurence holds a global top-tier Executive MBA from Imperial College Business School where she specialised in Strategy Entrepreneurship and Marketing. While studying she won the prestigious London Business School Business Plan Competition and consulted for the Beijing Olympic Games.
Senior Analyst
As a Senior Analyst Sean Donnelly advises clients via industry-leading research and briefings covering marketing innovation and technology.
His background is in innovation management. Before joining Econsultancy Sean worked at Dublin City University (DCU) where he led the delivery of over 150 digital marketing ecommerce and elearning consulting projects with SMEs and international businesses. An award winning educator he has lectured in digital marketing at Dublin City University University College Cork National University of Ireland and Cass Business School.
He was also at the forefront of digital marketing training in Ireland. He led a digital outreach project called Techspectations which delivered more than 15000 seats of free digital marketing training through a syllabus of marketing workshops and bootcamps attended by professional marketers and business owners.
Sean holds a BA in International Business and Languages (German and Spanish) and a Masters in Electronic Commerce from Dublin City University.
Senior Analyst
Lynette works in the research team at Econsultancy where she works on delivering industry-leading research briefings and reports for the digital marketing industry. Her previous experience has involved responsibility for delivering measurements and insights and improving overall online customer experience for Cancer Research UK and the Royal Mail Group.
Editor
Ben Davis is editor of the Econsultancy blog. He lives in Manchester England.
Project Director
Abby is a PRINCE2 qualified experienced project manager within the Lamp;D sector.
She is responsible for the concurrent management of some of the largest client projects in Econsultancys global Capability amp; Consultancy (Camp;C) team. Abby covers everything in the life cycle of a project from initial conversation with the client amp; proposal budgeting and design through to launch deploy iteration and feedback.
Before joining Econsultancy Abby was the Short Courses Manager at another marketing training company responsible for running all in-company learning programmes and F2F training courses.
Xeim helps its clients achieve Excellence in marketing. Providing all the insight advice and connections that marketing professionals need to stand apart from their peers.
Econsultancy is a global business with international offices in Europe Asia and the US. We launch multiple new tools to help marketers analyse and measure their progress including performance benchmarks and influencer marketing measurement.
Econsultancy launches its acclaimed Modern Marketing Model which rethinks the discipline of marketing for the digital age. We also launch our suite of online training products including quickfire microlearning videos.
Our pioneering online course – Fast Track To Digital Marketing – launches while some of our products such as the Email Census reach their 10th year of production showing our unparalleled depth of content.
We launch the Festival of Marketing a global event based in London that features 250+ speakers per year across 12 stages including such luminaries as Apple founder Steve Wozniak and legendary businessman Sir Martin Sorrell. Our blog surpasses more than one million page views per month. Econsultancy publishes the Modern Marketing Manifesto calling on marketers to adopt vital digital skills.
Econsultancy joins Centaur Media giving the business access to more than 3.8 million professionals per month including unparalleled exposure to senior brand marketers through its media brands such as Marketing Week.
Econsultancy launches its suite of digital transformation and bespoke consultancy services adapting our thought leadership and experience in training into running large scale international projects. We approach our first 100000 members.
Our US office opens and Econsultancy also expands into the Middle East and Asia eventually opening an office in Asia.
The Econsultancy business has tripled in size since its launch and the professional community reaches 50000 members. We launch our now-famous award-winning blog to provide our users with a quick take on our experience and strategic ideas.
Econsultancy moves heavily into events with internet founder Tim Berners-Lee speaking at our Internet Decade event followed by our launch of The Future Of Digital Marketing conference.
The business starts producing its first independent research reports with the first setting Econsultancys tone for the practical focus on best practice: Content That Works.
Econsultancy begins life as a digital community for professional marketers. This is five years before Facebook is launched in 2004; and three years before LinkedIn goes live in 2002. Meanwhile founder Ashley Friedlein writes his first book Web Project Management an early guide to working online.
Whether you want to access our resources book our analysts explore training options or just say hello we are keen to hear from you.
