About Effective PR Content Marketing company in Cardiff, United Kingdom
Founded in 2005 by Alastair Milburn, multi-award-winning former editor of the South Wales Echo and deputy editor of the Western Mail, Effective Communication has always had outstanding media relations at its heart.
Founded in 2005 by Alastair Milburn multi-award-winning former editor of the South Wales Echo Effective has always had outstanding communication at its heart. A lot has changed since then and so have we.
Our culture continues to reflect a ’newsroom’ environment where ex-journalists content creators and digital experts deliver quality projects amid tight deadlines seamlessly working together to tell your stories across a multitude of platforms.
Our 6 key pillars are what makes us Effective. They help to shape us keep us focused and continue to deliver quality projects.
Effective introduces clients to the right contacts in business media politics and government bodies and maximises profile and engagement through strong relationships in those fields. We are invariably the first point of contact for many journalists.
Through decades of newsroom and PR experience and knowledge we understand and identify the newsworthy stories which achieve the amplification required to meet a client#39;s strategic aims. Coupled with this we have our #39;finger on the pulse#39; identifying opportunities for our clients before others.
But we don#39;t do things for the sake of doing them. We don#39;t do #39;fluffy#39; comms and if an activity is not aligned to a client#39;s strategic plan we will challenge it. We are not #39;yes-men#39;. We are not afraid to disagree and we will give our expert honest opinion.
Effectives creates high quality content and with a right-first time approach across the team supported by set quality control measures.
We are used to working in a #39;hot metal#39; environment with regular deadlines and multiple demands and pressures from clients and media alike. We achieve this and the appropriate resourcing in a calm and professional manner without issue and are not afraid to go #39;above and beyond#39; working evenings and over weekends to get things done or to respond to breaking issues.
We are one of the first Public Relations providers in Wales to be recognised as a Leading Employer by prominent gender equality charity Chwarae Teg.
We work with a variety of sectors charities finance public sector insurance and tourism but they all have one thing in common; they want their voice heard and their reputation protected.
So we make sure we tell stories with purpose to pragmatically raise profiles manage reputations and equip organisations with the communication insight they need to survive and thrive in the fast paced ever-evolving world of communication.
Stuart Price - Partner Quantum Advisory
Barry Jenkins Head of Marketing Veezu
Gary Stevens - Area Managing Director Wales Towergate Insurance Brokers
Of course, any agency that prides itself on media relations has to have a team of excellent writers and over the years, Effective has had numerous former journalists in the team, drafting excellent copy for their clients and sharing their expertise and co
