About Fin International Content Marketing company in London, United Kingdom
We are a diverse team with a uniquely complementary set of skills that range from the highly strategic to the highly specific. Whether you are looking to refresh your entire brand or seeking a smart solution to a tightly defined challenge you can be sure that our blend of experience expertise and creativity will deliver the solution you need.
Branding is at the very heart of everything that we do here at Fin. We are brand builders who believe absolutely in the equity that brand delivers.
Your brand is where it starts
Using our wealth of experience in the investment industry – we will get to the heart of what you stand for.
Then we look at how best to express your brand – refining your positioning before generating intelligent messaging.
Only then will we develop creative work with clarity and cut-through that accurately represents your brand offers stand-out from competitors reinforces your brand values and delivers meaningful engagement in your chosen channels.
And remember all of this activity is only undertaken in the service of your exact business goals.
A distinctive value proposition with a boldly refreshed brand identity
We offer strategic consultancy and practical solutions around the creation and/or optimisation of the investors digital experience
Your digital presence comes to life through user experience strategy audience mapping information architecture and user interface design.
Our digital consultancy is always integrated considering both online and offline aspects holistically to create a coherent seamless user journey from one investor touchpoint to another. Everything matters.
Making sense of the universe: Evaluating the investor experience
A fresh interpretation of an established campaign proposition
A Nordic hedge fund comes of age
Our unique depth and breadth of experience in the investment industry will give you absolute confidence that we will understand you and the challenges you face. Our industry knowledge will ensure that our strategy will be absolutely appropriate. And our creative skills will guarantee that it is expressed in the most creative way possible.
Our creative team has a wealth of experience in the financial services sector but also brings expertise from many other territories to bear on your challenges – film fine art animation creative writing fashion music and pure design are all part of our creative mix. And all of those skills are carefully curated to deliver solutions that will shine for your business.
Our strategists have all worked both at client businesses and at a wide range of creative and marketing agencies. For over thirty years they have been developing refining and constantly re-inventing the Fin strategic approach gaining experience right across the sector and for every class of enterprise. Their expertise will bring a fresh perspective on the challenges you face.
In the investment industry there are very few challenges for your organisation that we will not have already faced: from full brand identities to tactical digital display campaigns; from sweeping complex content delivery systems to detailed highly focused animations. You can be confident that Fin will be able to deliver whatever your business needs.
Because strategy underpins everything we do as a business our clients find that they tend to think of us as creative partners rather than suppliers. We take the time and trouble to really understand your business and the particular challenges that you are facing. We always aim to understand the motivations of your key stakeholders to involve you at every stage – responding to your feedback and refining our work – and we strive to create solutions that combine absolute appropriateness with precision and elegance. Perhaps thats why so may of our clients return to us again and again.
A glance at just a few of our industry clients should reassure you that when working with Fin youll be in very good company. After all we have worked with as many as 19 of the top 50 global investment companies and with everyone from powerful industry giants to start-ups who want to punch above their weight.
Justin is the founder of Fin International. In 1987 he identified the need for a specialist brand and design agency for financial sector clients. Since then he has continually applied his extensive market knowledge along with his experience and understanding of financial brands to help our clients drive their branding and marketing forward. Justin is a regular contributor and speaker at the Financial Services Forum. In the few moments that he allows to himself Justin will be found on the squash court or simply walking his Working Cocker.
Driven focused and committed to delivering a competitive edge to all of his clients Ivo was originally a banker at Guinness Mahon and Kleinwort Benson he co-formed Fin Public Relations in 2007. Ivos client-side background means that he can bring to bear a deep knowledge of the financial services sector on everything we do. Previously a Director of Sarasin Investment Funds Ivo was responsible for the marketing and public relations of the London investment management subsidiary of Bank Sarasin in Switzerland. Ivo was also a shareholder and Director of First Financial the financial public relations and advertising agency where he was a strategic adviser to many financial services groups.
Margaret is the very first person you will meet when you visit the Fin offices. Her role is absolutely indefinable but completely indispensible. One of a kind she is variously described as office manager star-player and front-of-house. Interestingly Margaret once lived a completely different life as a 3D designer. After graduating from St Martins long before CAD existed she worked in the design and production of interiors and events of every kind. If you need to know anything at all about Fin you should start with Margaret. When not running the Fin nerve-centre you will find Margaret restoring classic jukeboxes and running her own antiques business naturally.
Dan has over fifteen years of experience working with clients to develop and produce content managing design and publishing things (Dans word!) for both online and real-world environments. Dan works across a variety of accounts at Fin with a particular focus on content and digital marketing. Originally from a publishing background he has experience working in both agency and in-house environments with large international organisations and smaller niche companies. A passionate vinyl enthusiast Dan is an inveterate crate digger ever in search of that perfect obscure or classic disc.
Anthony joined Fin in 2009 having spent five years as an IFA with Towry Law before becoming involved in public relations at a number of agencies focused on financial services – including First Financial. He has contributed to the planning and implementation of advertising and public relations strategies for Jupiter Neptune BlackRock SVM Bank Sarasin and Seilern always applying the commitment to competition and out-performance which exemplifies his career. Anthony is FPC qualified and surprisingly is also a fellow of the Royal Geographical Society.
Alan joined Fin as Creative Director. In time he found his fascination with strategic thinking taking precedence – and his focus is now on brand strategy using his creative background and knowledge of the investment industry to ensure alignment between our clients business objectives brand strategy and the creative execution. Alan has over 30 years experience in the marketing and communications industry and holds a Degree in Graphic Design from Canterbury College of Art. Alan maintains his unflappable disposition outside office hours by expertly tending his bonsai collection.
Henri has worked for many years across a broad range of design disciplines: brand identity product design packaging digital and publications but his absolute obsession is the design of printed collateral. Meticulous by nature with a ferocious eye for detail he has designed for a wide range of prestigious brands from concept right through to production. Henri holds a degree in Graphic Design from the Paris school of design Intuit Lab and is when not focused relentlessly on the business he is an habitue of the capitals finest film clubs and theatres.
This picture may allow you to put a face to an already-familiar voice. Roys career spans twenty-three years in financial services having joined Legal amp; General straight out of University. He now heads up our business development team. Roy has previously held director-level roles within the mortgage-packaging and claims-regulation sectors. Always extremely keen to help our clients Roy loves a challenge and reaching out to potential clients gives him just that. A proud Welshman and like so many of his countrymen suffused with passion tempered by hiraeth Roy is a Titan Of Terrible Jokes and the undisputed Agency Boss of Bad Puns.
Rob has worked for many years across a wide range of programming languages. He is obsessed with front-end development and ensuring that user experience is perfect in every browser on every device. Working with a host of technologies content management systems and APIs has left Rob with a very good understanding of how a new website should be developed and how best to approach each new project. The understanding of how the data structure needs to work is paramount in giving clients the very best website possible. In his spare time Rob loves golf horror movies and craft beer!
Throughout her career so far Eliza has always worked within B2B digital marketing. Specialising in paid social SEO and email. Her understanding of the digital sphere is intuitive and shes known to create clarity in the area so often clouded for others. Eliza has worked both in-house and agency included working for a number of companies within the investment industry.
Here at Fin we are always on the look out for fresh talent. If youre highly motivated and you are looking for new challenges in a dynamic environment please do get in touch.
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