About Shopper Intelligence Market Research company in London, United Kingdom
Shopper Intelligence data supports your proposals to customers and joint planning because only our database tells you how your category compares to all the others in each retailer – insights that have strong relevance to your buyer.
We are the only data source that quantifies the different role of categories across the store to your customers benchmarked to your competitors; helping you select the right strategy for each.
’Shopper Intelligence insights made a great difference to CCEPs understanding of shopper perceptions on soft drinks in Grocery at the front of store. We used the Shopper Intelligence insights to highlight 3 top shopper satisfaction attributes to revive Tesco front of store and were able to achieve results directly with Tesco’
’Shopper Intelligence has been a valuable resource for our shopper and sales teams helping us better understand the roles of our categories versus others through the eyes of shoppers across different retailer channels.
Providing some of the whys behind the behaviors weve used the comprehensive information from SI with other data to guide our strategic thinking and recommendations for layout and assortment; successfully sell-in new items at retail; and increase our organizational understanding of the shopper overall. Its a robust workhorse in our shopper knowledge toolbox.
Paraphrasing one of our sales leaders: I never visit my retail partner these days without Shopper Intelligence in my back pocket!’
’During strategic planning discussions with our customers we identified key opportunities to grow the Fruity wine category.
Shopper Intelligence gave Brown Brothers key insights showing the high expandability of Moscato consumption (highest ranked wine varietal) which was ranking close to Cider. Shopper demand for new flavours types and formats in Moscato were compelling.
Our key out-take as market leader and producer of Australias favourite Moscato we needed to change the game lead innovation amp; elate consumers in the Moscato arena.’
’Shopper Intelligence is well embedded across the business at Coles. It is a key component in our suite of insights driving Customer and Category planning and is hard-wired into category level templates that Category Managers use to make decisions everyday (e.g. range reviews)’
’The unique data and insight we receive from Shopper Intelligence was vital in convincing Tesco to re-list our products as we could effectively demonstrate the shopper impact of their decision. The relists have had a significant positive impact on the category and a clear return on our investment.’
Understanding the shopper is at the heart of successful plans for promotions ranging and merchandising. Its crucial to all aspects of category management shopper marketing and joint planning.
Retailers need to prioritize across categories based on what shoppers want and fine tune marketing with facts about how their customers differ to their competitors.
Suppliers should propose execution plans based on evidence about what shoppers seek customized to each retailers unique profile
But do you have the time or the budget to get all these insights for each category in each banner every year through custom research?
Shopper Intelligence has already won 140 client companies across 7 countries.
